Managing Diversity Within The Workplace - 1605 Words

Abstract- Managing Diversity in the workplace requires a lot of focus, training, and time. This paper gives an insight into the world of management and how diversity plays a big part. It explores the key benefits to putting emphasis on diversity and also how not putting emphasis on diversity could hurt your business. This paper also gives examples on how to go about managing diversity in the workplace. With proper focus on managing diversity, your organization can be at a big advantage. I. INTRODUCTION Bringing together people of different ethnic backgrounds and age groups into an organized and productive unit is workplace diversity. Workplace diversity can play an important role and can be very helpful if it is managed properly. A company needs to be able to manage and use its diverse workplace effectively in order to survive and thrive. Workplace diversity should be a part of the culture of the entire organization and everyone should feel comfortable to do their job and not feel discriminated. Training, communication, and time are a few of the key aspects of managing diversity that a manager and employees need to focus on in order to meet everyone’s own needs. This is because people of different ethnicities and age groups view these aspects in different ways. People seeing these things in different ways in not a bad thing, but definitions of these terms must be clearly set so that every employee is on the same page and understands what is expected of them. When bringingShow MoreRelatedManaging Diversity And Equality Within The Workplace2677 Words   |  11 PagesIntroduction Managing diversity and equality effectively in the workplace is the core responsibility of any organization in the contemporary business world. Shen, Chanda, D’Netto and Monga (2009) conducted a survey whose results revealed the massive diversity within the British society in terms of ethnicity, nationality and religion. As a result, the Equality Act of 2010 was formulated and became law whose provisions focus on legal protection against discrimination based on gender re-assignment,Read MoreThe Australian Workplace Is A Evolving Environment1483 Words   |  6 Pages The Australian workplace is a constantly evolving environment. When we look at the structure of the Australian workplace environment, we can infer that Australia’s multicultural society has broken down the barriers of uniformity. This both contextual and individual concept is refereed to as diversity. Contrary to popular belief, diversity does not jus relate to gender, race cultural identity. Diversity is categorized into four main categories: organisational, internal, external and personalityRead MoreManaging Workforce Diversity: Principles of Management643 Words   |  3 PagesManaging workforce diversity: Principles of management Workforce diversity can be an organizations greatest strength provided it is managed correctly. Diversity can generate organizational value. Workers of diverse backgrounds can provide input to management about how to cope with the challenges of the global marketplace. A Japanese-American employee can provide advice about to deal with a client from the Far East; a female employee can offer her input about how to market a new product to sparkRead MoreThe Best Practices Diversity Management And How Do They Improve Organizational Performance?924 Words   |  4 Pagespractices in diversity management and how do they improve organizational performance? Introduction As we enter the new phase of modern labor, diversity in the workforce is rapidly increasing. This wave of multiculturalism is here to stay and cannot be ignored by the present workers or students that are preparing to take charge of the future workforce. It is in need of attention in order to uphold the well-being and success of businesses and organizations all over the world. Diversity TheRead MoreEssay about Managing Diversity in the Workplace1449 Words   |  6 Pagesorganizations need diversity to become more creative and open to change. Maximizing and capitalizing on workplace diversity has become an important issue for management today (UCSF). Workplace diversity refers to having a variety of different types of people working together within a place of business. Employee gender, race, religion, sexual preference, physical appearance, family or marital status, education, culture, personality, or tenure establishes diversity in the workplace. Diversity is rapidlyRead MoreDiversity in the Workplace1452 Words   |  6 PagesIntroduction As a general statement diversity refers to the prevention of discrimination in conjunction with the improvement of equality. It’s about valuing differences and inclusion; this is the act of spanning such areas as ethnicity, age, race, culture, sexual orientation, physical disability and religious beliefs. In a global marketplace diversity is theorised as a corporation that employs a diverse workforce in that includes both genders, people of many generations and those from ethnicallyRead MoreEssay on Managing Diversity in the Workplace1207 Words   |  5 PagesJohn F. Kennedy once said If we cannot end now our differences, at least we can help make the world safe for diversity. Diversity in the Workplace: Benefits, Challenges, and the Required Managerial Tools1 Kelli A. Green, Mayra Là ³pez, Allen Wysocki, and Karl Kepner2 Introduction The worlds increasing globalization requires more interaction among people from diverse cultures, beliefs, and backgrounds than ever before. People no longer live and work in an insular marketplace; they are nowRead MoreThe Impact Of Contemporary Uk On New Zealand Essay1728 Words   |  7 Pagesbecome available. Due to this phenomenon, businesses have required to become more creative and embrace change as an essential method of staying competitive in their marketplace. The increase in ethnic group migration to New Zealand and the concept of managing this diverse range of culture and interacting with individuals with different cultures, belief systems is a current issue that impacts contemporary organisations in New Zealand. According to Sayers (2012), countries throughout history have differentRead MoreWorkplace Diversity : The Visible Or Invisible Differences Among Employees Of An Organization1653 Words   |  7 PagesWorkforce Diversity defines the visible or invisible difference s among employees of an organization and could be divided in to three major components such as Primary, Secondary and Organizational and Community. Factors such as Age, Gender, Sexual Orientation, Ethnicity represents Primary while Appearance, Educational Background, Marital Status, Work experience represents Secondary and Job position, Specialization, Nationality, Life stage represents Organizational and Community. In recent years, organizationsRead MoreThe Challenges Of Human Resource Management872 Words   |  4 Pageshuman resource management faces in terms of workplace globalization is workplace diversity. Diversity is the condition of having or being composed of differing elements : VARIETY; especially : the inclusion of different types of people (as people of different races or cultures) in a group or organization programs intended to promote diversity in schools.( http://www.merriam-webster.com/dictionary/diversity) Human Resource Management deal with managing a diverse work force from all around the world

Efficiently Lowering the Bar - 2539 Words

Communication Technology: Efficiently Lowering the Bar Jason P. Hagle BUS 600 Management Communications with Technology Tools Instructor: Neil Mathur March 11, 2013 Communication technology in large organizations has significantly changed day-to-day operations over the past 10 years. General Electric (GE) is an infrastructure and financial services corporation. Its segments include: Power and Water; Oil and Gas; Energy Management; Home and Business Solutions; and GE Capital, which provides a range of financial services and products (mergentonline.com, 2013). Since the invention of Edison’s light bulb, technology and innovation has been at the heart of everything GE does. Email, conference calls, video conferencing, and†¦show more content†¦Managers used to spend a considerable amount of time engaging in activities such as holding formal and informal meetings, conversing in the hallways, and socializing over lunch (Mintzberg, 1973; Baack, 2012, sec 1.3). With employees on the same team spread out across several states there is little opportunity to engage in activities such as informal meetings and lunches. The job of a manager used to require proficiency and intuitiveness when interacting with subordinates. It has evolved to a position requiring a much more strategic approach to building camaraderie and gathering information. No longer is it enough to simply be present and attentive, managers must create new venues for interaction and collaboration among work teams. A meeting where the entire team is physically present happens very rarely in organizations such as GE, possibly only one or two times a year. This lack of frequency requires more methodical planning and will typically include a team building activity designed to encourage collaboration among team members. For instance, GE has an annual sales meeting where all sales people across the various businesses are present. In an attempt to encourage networking and collabor ation, each person updated their LinkedIn profile before the meeting. A QR code linking to the individual profile on the back of the name badge made it possible for other employees to simply scan the code and connect with the person immediately. There areShow MoreRelatedThe Legal Drinking Age Should Be Lowered1170 Words   |  5 Pageshelped teens with larger reasons such as the avoidance of tobacco, cannabinoids, opioids or club drugs. Another extensive reason why the legal drinking age should not be lowered is because of the unsafe surroundings teens would be allowed into such as bars and nightclubs. Last, exposing the brain to alcohol in the teen years will hinder the process of brain development. The MLDA has allowed teens to avoid drugs such as tobacco, cannabinoids, opioids and club drugs. Alcohol is usually the first stepRead MorePhysical Exercise, Muscle Mass Building1293 Words   |  6 Pagesweightlifters as we speak focus on just merely raising the actual weight, then simply lowering it to the bottom of the particular movement, which is at the same time the finish point and alternatively the particular starting point for the next repetition. In advance of lowering the weight to complete the movement- contract and hold the particular muscles you should be concentrating on for 2-3 seconds before lowering the weight to the end point of this particular exercise. We will break down the techniqueRead MoreDo not Lower the Legal Drinking Age825 Words   |  3 Pagesstudents are not legally permitted to drink. It is apparent that through the regularity and risks of binge drinking across universities and the high percentage of DUI and alcohol related fatal crashes, that somet hing needs to shift in this country. Lowering the drinking age to eighteen would be an expedient and positive step in reducing binge drinking, nurturing the safe practice of drinking alcohol, and permitting those students of legal drinking age the chance to fully and sensibly make mature adultRead MoreMacronutrients Our Bodies Need are Carbohydrates, Protein, Lipids or Fats, and Water1023 Words   |  4 Pagesin my third trimester of pregnancy and therefore my macronutrient intake levels are higher than most females my age and weight. Over a 3-day period in late January, I kept a food journal so I could analyze my macronutrient intake. According to my bar graph results, I took in an average of 230.76g of carbohydrates which is approximately 72% of my DRI (Daily Recommended Intake). I should increase my carbohydrate intake with more vegetables added to my diet. I could add a small side salad to my lunchRead MoreMarketing from the Inside Essay1519 Words   |  7 Pagesvalue for customers, clients, partners and society at large (AMA 2013). An example of how the above concept is exemplified is how Village â€Å"Gold Class† Cinemas offer an array of services such as wide screen cinemas, luxurious chairs and a full service bar lounge accompanied with gourmet dishes and a personal waiter service during screening. In return, customers will have to pay a premium for the aforementioned services. As a philosophy, marketing is based on thinking about the business in terms ofRead MoreArticle On The Bare Minimum Keys Of Lifting That Athletes And Gym Goers1459 Words   |  6 Pagesyou self from becoming stronger. And yes, I am talking to all you big guys with the fake macho attitudes and the 500 pound half bench press. Please read this article and employ these tactics before you hurt yourselves. 1. Reps, Range of motion and Bar speed. Everyone loves to move heavy weight. Everyone loves to max out. It gets their juices flowing and makes them feel like they are working hard. This is a common misconception. Maxing out is good because it pushes your body to the limit. HoweverRead MoreUps Competes Globally with Information Technology1358 Words   |  6 PagesExpress by investing heavily in advanced information technology. UPS spends more than $1 billion each year to maintain a high level of customer service while keeping costs low and streamlining its overall operations. It all starts with the scannable bar-coded label attached to a package, which contains detailed information about the sender, the destination, and when the package should arrive. Customers can download and print their own labels using special software provided by UPS or by accessingRead MoreStereotypes Are Innate Or Learnt?1503 Words   |  7 Pagesboys. Lin Bian,Sarah-Jane Leslie, Andrei Cimpian ( 27, January 2017) http://science.sciencemag.org/content/355/6323/389 These stereotypes set the stage for self filling prophecies, making it harder for them to reach the bar that they have the potential of reaching. Setting the bar for children helps to support the confirmation bias. They are repeatedly told what they should strive for and what is their potential versus exploring their potential and learning who their true self might be. An exampleRead MoreEducation Debate1299 Words   |  6 Pagesstudents. The chances of every one of those students obtaining a stable and most optimal learning experience is very unlikely. Now the question remains, â€Å"what does this really mean?† What this overpopulation does in a classroom setting is practically bar any child that is on the bottom of the class spectrum. Those who need more attention will not get it because the teacher has to worry about other children. So, the simple solution is to better the teacher-to-student ratio. Once again, the educationRead MoreThe Legal Drinking Age Should Be Lowered2098 Words   |  9 Pagesalcohol-related accidents and deaths that something needs to change in this country. Lowering the drinking age from twenty one to eighteen would be an effective and beneficial step in changing the binge-drinking culture in this country, encouraging the safe and enjoyable activity of drinking alcohol, and allowing those of legal adulthood the opportunity to fully and responsibly make adult decisions. First, lowering the drinking age to eighteen will eliminate the thrill of breaking the law for eighteen

Business Entrepreneurship Procedure of Designing

Question: Describe about the Business Entrepreneurship for the Procedure of Designing. Answer: Introduction: Entrepreneurship is the term which indicates the procedure of designing, running and launching a new model of business which starts it journey as the small business (Drucker 2014). In the words of Kirzner (2015), the term entrepreneurship also describes about the startup company, its product and uniqueness, service or procedure for sale. Moreover, the capacity, willingness to organize, develops and manages the business along with the risks and profit of the business has been highlighted (Drucker 2014). In this perspective, the principles and innovation policy of the enterprise in Australia has been analyzed and the effectiveness of intervention in the SME sector has critically assessed. Furthermore, a business plan has been presented in this context. On the other hand, the effectiveness of the start-up business in comparison to the real life example has been done. 1: The principles of enterprise, small firms and innovation policy: In general, according to Lackus and Williams Middleton (2015), there are several principles of enterprise such as adoption of an effective approach to enterprise the transformation procedure, identification of the relevant stakeholders and set their value and propositions. After this stage, the main focus needs to be on the effectiveness of the enterprise rather efficiency (Frese et al. 2012). However, next motive is to identify both the external and internal interdependencies of the enterprise and ensure the flow and stability of the enterprise. Moreover, in the words of Ferguson et al. (2014), the cultivation of the leadership needs to be done for drive and support the behaviors of the enterprise. Lastly, the organizational learning needs to be emphasized critically. In this perspective, the innovation policies of the SME are supply side and demand side technology policy and the systemic technology policy. As commented by Kuratko (2016), the primary motive of the supply side policy is to raise the amount of incentives for innovation along with reducing costs. Apart from this, the demand side policy not only creates markets for the products which is made by SMEs but also focuses on the public procurement process (Hagoort, Thomassen and Kooyman 2012). In addition, the systemic technology policy helps to improve the standard performance of the innovation system through which better coordination of the actors can be possible. Evaluation of the current policy of Australia and the effectiveness of intervention in the SME sector: As per the innovation policy report of Australian government, with the implementation of DataStart process, the opportunities have been provided to the startups to improve and sustain in the business. The successful organization will get the opportunity to access networks, platforms, private investment and coaching as they want to create new business setups. In this respect, the tax incentive of RD has been revised which would help to proceed in the new business by reducing the cost. Moreover, the commercialization has been offered to the 20 innovative companies of Australia through which support of commercialization projects has been done. On the other hand, with the help of new procurement panel, service delivery procedure and digital solutions has been redesigned which would help to run the new business effectively. Furthermore, innovation in the collaboration centre, futures and entrepreneurial pathway program, business and employment in the remote working area has been improved (industry.gov.au. 2016). The Australian Innovation System Report highlights the fact that the trending innovation policies are efficient and effective for the startup business. It would create near about 1.44 million job opportunities in the Australian economy during the year 2011. This report also showcases that fact that younger generations intend to engage in the business sector by inspiring with the profitability, sales, product range and productivity. On the contrary, the equity finance specifically venture capital are relatively lower in the startup of Australia and the success rate is also not so much significant. However, the overall perspective is positive. Lastly, to achieve high growth rate in the startup business, Australia needs potential targeted support and modern entrepreneurial ecosystem (industry.gov.au. 2016). 2: Business proposal: In this current study, a new business startup model has been described in the name of The Rootz in which a new spa and salon is organized in the Australian market. The aim is to offer highest level of customer satisfaction along with the excellent services related to reasonable prices. In this perspective, a business plan has been described which focuses on the profitability factors of this organization by creating the loyal customer base. About the company: The Rootz spa and salon will provide the service to both the men and women. This organization will engaged highly talented and trained staffs which provides hair and beauty services. This spa and salon will remain open from 8.00 a.m. to 9.00 p.m. except Thursday and offer excellent business service to the consumers on every weekend. This spa and salon is established in the well known city Melbourne of Australia. Products and service: The Rootz spa and salon business will provide a wide range of beauty service to men and women. The products and services in this business are skin care, hair and nails. In the skin care part the included products are de-tanning, body contouring, facial and acne treatments. Moreover, in the hair section, SPA, hair treatment, shampoo, cutting, coloring and hair curling are included. In the nails section, pedicures, nail art, manicures has been done. Mission, objective and goal: The mission statement of this spa and salon company is to provide superior and excellent quality service to the customer at reasonable prices. The objectives and goals of this organization are as follows. Satisfy and fulfill the demand of the customers. Raising the numbers of customers for this spa and salon. Increasing online offers and discounts through websites and getting more feedbacks and reviews from the customers. To acquire professional hairstylists by which new hairstyles can be done. To accomplish a renowned place for offering the salon services to the common people as well as the celebrities. Competition and the Competitive advantage: The Rootz spa and salon wants to start the business in the famous city Melbourne of Australia. In this region, the business can be able to achieve competitive advantage which would ensure to sustain in the international market. The basic reason is that there is no excellent spa and salon in this region. The major competitors of The Rootz are Orchid Day spa and Crown spa. Both the competitors offer best quality of hair coloring and straightening, manicure, pedicure and waxing in the products and services. Moreover, in Orchid Day spa, the price of the services varies from $18 to $300 and in Crown spa the ranges varies from $35 to $600. However, the overall market share of Orchid Day spa is approximately 8% and Crown spa is 5% which give the tough competition to the Rootz (Heskett, Earl Sasser and Joe Wheeler 2013). Market segmentation: In the market segmentation portions of this business the target groups are 56% females and 44% males. In this perspective, the average age of the target consumers is near about 35 years. Hence, the average income of the individual is approximately $1600 for every week and average income of the household is near about $4000 for every week. Now, based on the above demographic plan of the market, the targets consumers are mainly youngsters both male and female belong from the age group 18 to 25 years. However, children and teenagers are also included in the targets belong from the age group 5 to 19 years. In addition, elderly customers and mothers are included in this group along with the male members (Ramafikeng and Likenkeng 2016). Value propositions of Products and Services: The main reasons for choosing The Rootz spa and salon as an exploring and emerging business sector are as follows. Best professional and the experience team Standard and superior quality of service Design and surrounding are relaxing and mind refreshing The Rootz spa and salon will offer excellent and superior services by redesigning and modifying the old and traditional concept of the beauty salon. This organization intends to provide great value and services through combining the beauty services varies from skin care to hair style in order to acquire maximum amount of profit. However, different types of hairstyle along with special and modern bridal makeup added the value services which would help to enhance the benefits of the company in terms of finance. In this context, expert personnel will hire to offer this excellent services to the consumers. In short, the main intention of The Rootz spa and salon is to establish itself as a unique brand by offering this type of premium styling and skin care services. Consumer Demographics and the Target market: In respect to the consumer demographics, The Rootz spa and salon mainly focuses on the male and female members within age group of 19 to 56 years (Kruger 2015). It is surveyed that both the teenagers and the adults of Melbourne city of Australia prefer to do different kind of hair style. Thus, to accommodate these demands of the customers, this organization will employ professionals of the LOreal. The price of the services is set in a manner that teenagers can afford easily. However, the value added services or packages will get by the process of appointments. The location is almost near to the residential complex through which all the customers can easily access it. Marketing Strategy: In the words of Berthon et al. (2012), to run a business successfully, an effective and stronger marketing strategy is an essential factor. In this perspective, the main marketing strategy of this business is to satisfy the demand of the customers along with the modern techniques. On the other hand, the satisfied customers will convey the messages about the company and its quality services. As a result, existing customers will attract new customers towards this organization. Thus, the strategy is direct marketing to attract more clients (Leonidou et al. 2013). However, the advertising of this organization can be done by the word of mouth which is really beneficial for foster growth of an organization. In this context, The Rootz spa and salon will announce a special discount offer to those customers who referred it to the other. As a result, the loyal and existing customers will intend to promote this organization. Moreover, flyers will be distributed to the local people through newspapers for enhancing the awareness of this business. Lastly, a lucky draw will be organized in a monthly basis for the subscribed customers and different types of gifts will be provided to lucky winners. Promotion and Advertising strategy: Apart from this above stated marketing strategy, The Rootz spa and salon will promote and advertise their organization in several manners such as promoting their services by the social networking cites like Face book and Website pages and through the local newspapers. Furthermore, this organization will distributed near about 50,000 flyers in the nearby residential complexes and develop a stronger society connection by displaying 5000 posters. Apart from this, in respect to the promotional offers, The Rootz spa and salon will provide the first beauty service in free of cost and the referral clients will get free services for the first time (Lumpkin 2012). On the other hand, to gain customer satisfaction and sustain in the competitive market, The Rootz spa and salon will provide a starter kit to the lucky draw winners and registered members in which shampoo and mini hair color is included. Expected expenditure: To run the spa and salon business in the Melbourne city of Australia, the expected total cash flow in terms of operating services is approximately $115,500, investing activities is near about $150,000 and financing activities is approximately $ 290,000. Moreover, the total current and noncurrent assets are $360,876 and total liabilities are $267,890. This indicates the amount of owners capital, surplus and reserves and retained earnings are positive and significant. However, the above data reveals the information that this business is profitable in nature. 4: Comparison with the real life start-up firms: To compare with the real life examples to The Rootz spa and salon, the growth history of Johnny Cupcakes has been presented in this context. The location of this organization is Massachusetts and founder is Johnny Earle. In the year 2008, the amount of revenue of this organization is $3.8 million along with 30 employees. This organization started its business with $6,700 costs for printing and making of T-shirts in the year 2001 (Kitchen.johnnycupcakes.com. 2016). The first five years was tough for them and they employ the marketing strategy of face to face meeting with the customers. However, during the time of trade show, this organization has suffered a huge amount of expenses which is near about $10,000. Nonetheless, this organization can be able to recover from the adverse condition and establish as an emerging company of retailer. With the help of effective marketing strategy, promotional and advertising strategy and identification of target market, this business organization c an be able to achieve its objectives and goals. Apart from this, the effective and efficient marketing strategy would help to get success in the start-ups business (Lusch and Vargo 2014). As it is new to the market, the brand name can reach to the customers through the potential advertising and marketing strategy of the business. Moreover, the efficient marketing strategy would help to reach the business objectives and goals easily. On the other hand, the identification process of the target market along with the target consumers is also an essential factor for achieving success in the business (Morgan, Katsikeas and Vorhies 2012). Thus, the above models are appropriate and accurate to achieve growth in the start-up business. Hence, the real life example is also justified. Conclusion: Based on the above analysis, it is deduced that The Rootz spa and salon has immense opportunity and scope to grow in the Australian market of Melbourne city due to the increasing demand of parlors and spa. This organization will utilize the newspapers, hoardings, posters, television commercials and distribute newsletters through websites as an effective marketing strategy. It would attract more customers towards them. On the other hand, the promotional process of this spa and salon will help to create a strong customer base from which higher amount of profit can be generated. The financial overview of this business showcases the fact that sales of The Rootz spa and salon is expected to rise and the amount of profit is also significant. However, in this perspective, the innovation policies and principles of enterprises have been discussed. The current innovation policies in Australia has also been assessed and the effectiveness of its on the SME sector has been critically evaluated. O n the other hand, the real life example has been presented in this context in order to justify the business model. The startup business of Johnny Cupcakes becomes a well known organization now a day. This proves that the business model is appropriate and justified. As a result, by following this above stated business model, the start up business of spa and salon can be able to achieve growth. Reference list: Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Drucker, P., 2014.Innovation and entrepreneurship. Routledge. Ferguson, D.M., Cawthorne, J., Edwin, J. and Streveler, R., 2014. Designing a Principles of Entrepreneurship Course.The Journal of Engineering Entrepreneurship,5(1), pp.61-79. Frese, M., Bausch, A., Schmidt, P., Strauch, A. and Kabst, R., 2012. Evidence-based entrepreneurship: Cumulative science, action principles, and bridging the gap between science and practice.Foundations and Trends in Entrepreneurship,8(1). Hagoort, G., Thomassen, A. and Kooyman, R., 2012.Pioneering Minds Worldwide: On the Entrepreneurial Principles of the Cultural and Creative Industries: Actual Insights Into Cultural and Creative Entrepreneurship Research. Eburon Uitgeverij BV. Heskett, James L., W. Earl Sasser, and Joe Wheeler., 2013.The ownership quotient: putting the service profit chain to work for unbeatable competitive advantage. Journal of the Academy of Marketing Science,60(2), pp.275-297. industry.gov.au. (2016).InnovationPolicyReportDec2015. [online] Available at: https://www.industry.gov.au/innovation/reportsandstudies/Documents/InnovationPolicyReportDec2015.pdf [Accessed 23 Oct. 2016]. Kirzner, I.M., 2015.Competition and entrepreneurship. University of Chicago press. Kitchen.johnnycupcakes.com. (2016).Johnny Cupcakes. [online] Available at: https://kitchen.johnnycupcakes.com/story/ [Accessed 23 Oct. 2016]. Kruger, Elizabeth Rush., 2015. Marketing Plan Templates for Enhancing Profits. Business Expert Press, 95, pp.97-118. Kuratko, D.F., 2016.Entrepreneurship: Theory, process, and practice. Cengage Learning. Lackus, M. and Williams Middleton, K., 2015. Venture Creation Programs: bridging entrepreneurship education and technology transfer.Education+ Training,57(1), pp.48-73. Leonidou, L.C., Leonidou, C.N., Fotiadis, T.A. and Zeriti, A., 2013. Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance.Tourism Management,35, pp.94-110. Lumpkin, Ivy Summer., 2012.Ivy Summer Special Events Tentative Business Plan: Discussion. Lusch, R.F. and Vargo, S.L., 2014.The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Morgan, N.A., Katsikeas, C.S. and Vorhies, D.W., 2012. Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), pp.271-289. Ramafikeng and Likenkeng Adelinah., 2016.An exploration of the experiences and business related aspirations of youth running their own informal hair salon businesses in Gugulethu, Cape Town: Dialog, debate, and directions. Routledge.

The Boy Without a Name by Allan Ahlberg and Back in the Playground Blues by Adrian Mitchell Essay Example

The Boy Without a Name by Allan Ahlberg and Back in the Playground Blues by Adrian Mitchell Paper From the poems that I have studied I feel that the feelings conveyed by the poets show a mixed view of school days. In both The Boy Without a Name by Allan Ahlberg and Back in the Playground Blues by Adrian Mitchell, a negative outlook on school is shown but in the poem In Mrs Tilchers Class by Carol Ann Duffy, a much more positive vibe is being sent out about school. In the poem A Boy Without a Name, the speaker is the bully. The bully is looking back at his school experiences and he remembers a boy who everyone ignored because he had a skin condition. As he reflects on this he realises that he cannot remember the boys name. The title clearly confirms this statement. The fact that the speaker can remember the names of other children and not the name of his victim shows the inhumanity of the bully when he was younger and how he treated the boy as if he were inferior to himself. The structure of the poem is consistent throughout. The rhythm of the poem is steady; this is possibly to show the consistency of the bullying that the boy received. The poem has limited rhyming. This is probably because the poem is similar to a speech and the speaker would prefer to keep the rhyming in the poem as subtle as possible so as not to take the seriousness away from what he is talking about. The language that Ahlberg uses emphasises the rejection experienced by the boy. The fact that the children would only be seen sharing a ruler under protest gives us a good understanding of how the boy was treated on a daily basis. We will write a custom essay sample on The Boy Without a Name by Allan Ahlberg and Back in the Playground Blues by Adrian Mitchell specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Boy Without a Name by Allan Ahlberg and Back in the Playground Blues by Adrian Mitchell specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Boy Without a Name by Allan Ahlberg and Back in the Playground Blues by Adrian Mitchell specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Also, the language used is of a remorseful nature as the speaker, who is now an adult, is looking back and thinking, I hope his mother loved him, indicating that during the victims childhood no one else did. The way the speaker described the severity of the boys skin condition as red and raw also shows the sympathy that he has for the boy now. It expresses how bad the boys medical condition was and how serious it was, it is a key comparison to the treatment that the boy received by his peers. It helps us to visualise the horror of the boys condition, which again, helps us to understand and to sympathise with the victim. The poem Back in the Playground Blues is similar to The Boy Without a Name in the sense that it portrays a negative image of school. This poem is about the school playground. In this case it is known as the Killing Ground due to the severe bullying which the Rulers inflicted on their victims, for no apparent reason. This poem describes the feelings of one particular victim. The structure of this poem is interesting, as it does not stay the same throughout. The rhythm of the first stanza is slow to show that the person is reflecting back on their childhood. Also, the shorter sentences are said separately to emphasise the weakness of the victim. The second stanza is said softly and timidly to show the vulnerability of the victim. The rhythm in the third stanza is said as a singsong or taunt at the victim. It is reinforcing the reasons why the person gets bullied on to them. Get it for being chicken Get it for fighting back are good examples of what may have been said by the bullies. This shows how the victims were taunted. The final stanza of the poem is a conclusion of the rest of the poem. We can see this in the line, It prepares them for a lifetime. The last stanza is also said like a rhyme to get at the victim. It is said deeply to add a chill to the poem. The rhythm is a key factor in this poem as it sets the mood and tone. In the third stanza, which is almost like a taunt, we get a sense of how the bullies victimised the boy. The language that Mitchell has used shows great emphasis on the fear experienced by the speaker. The language used shows a great sense of fear, vulnerability and unexpectancy. Words such as black and broken create a sense of darkness and violence. The fact that the playground id described as three miles long and five miles wide shows how vulnerable the speaker feels, as we know that these measurements were merely exaggerated to show the great fear that the victim is feeling. The title of the poem also suggests that it was a time of oppression for the speaker as the word blues originates from the era of black slavery in America. The blues was a type of music created by the black slaves as their way of expressing their sadness and oppression on the injustice towards themselves. In the poem, In Mrs Tilchers Class the outlook of school life is completely different to the previous two poems. It sends out a message that school is a good place. The speaker in this poem has had happy experiences in school compared to the previous two speakers. This poem is about a child who is influenced by their schoolteacher but with time they mature and feel that they do not need school and are impatient to be grown. The structure of this poem stays consistent. This may be used to show the stability of school compared to the outside world and also to show that school is a regimented place and has set rules and guidelines. The language used is very childlike and immature at the beginning of the poem. Words such as sugar paper and coloured paper represent the innocence of the child and show how naive the child is. In this poem we can see that by using these words that the child sees school as a place of enjoyment rather than of work. Although the poem is quite childlike, there are many mature words such as enthralling and tangible, which shows that the person is speaking when they are much older and it shows how much the person has matured since the time that the poem is set. It also shows that the person has now been educated enough to not want to attend school or possibly to leave school as they can express themselves using a wider vocabulary for example. The uses of childhood images are very effective. The phrase shed left a good gold star by your name, almost brings you back to your own childhood when you had similar experiences. Duffys use of these images makes it easier for the reader to relate to the experiences of the speaker. The huge jump from childhood straight to adulthood is put in to show how quickly children grow up. One day they are in school getting gold stars and the next day they are at the stage where they hate school and they feel that they are too mature to go to school and they become more independent and rebellious. This poem sends this message out to all who read it. The poem has a steady rhythm, which again is used to create a sense of stability and regimentation, which is a key part of school especially primary school. After studying these three poems, I feel that the statement, school days are the best days of our lives could easily be argued both ways but I feel in the case of the three poems the bad experiences override the good experiences of school days and so on the basis of the three poems that I have studied I feel that this statement could be well argued and firmly backed up by evidence from the poems.