Managing Diversity Within The Workplace - 1605 Words

Abstract- Managing Diversity in the workplace requires a lot of focus, training, and time. This paper gives an insight into the world of management and how diversity plays a big part. It explores the key benefits to putting emphasis on diversity and also how not putting emphasis on diversity could hurt your business. This paper also gives examples on how to go about managing diversity in the workplace. With proper focus on managing diversity, your organization can be at a big advantage. I. INTRODUCTION Bringing together people of different ethnic backgrounds and age groups into an organized and productive unit is workplace diversity. Workplace diversity can play an important role and can be very helpful if it is managed properly. A company needs to be able to manage and use its diverse workplace effectively in order to survive and thrive. Workplace diversity should be a part of the culture of the entire organization and everyone should feel comfortable to do their job and not feel discriminated. Training, communication, and time are a few of the key aspects of managing diversity that a manager and employees need to focus on in order to meet everyone’s own needs. This is because people of different ethnicities and age groups view these aspects in different ways. People seeing these things in different ways in not a bad thing, but definitions of these terms must be clearly set so that every employee is on the same page and understands what is expected of them. When bringingShow MoreRelatedManaging Diversity And Equality Within The Workplace2677 Words   |  11 PagesIntroduction Managing diversity and equality effectively in the workplace is the core responsibility of any organization in the contemporary business world. Shen, Chanda, D’Netto and Monga (2009) conducted a survey whose results revealed the massive diversity within the British society in terms of ethnicity, nationality and religion. As a result, the Equality Act of 2010 was formulated and became law whose provisions focus on legal protection against discrimination based on gender re-assignment,Read MoreThe Australian Workplace Is A Evolving Environment1483 Words   |  6 Pages The Australian workplace is a constantly evolving environment. When we look at the structure of the Australian workplace environment, we can infer that Australia’s multicultural society has broken down the barriers of uniformity. This both contextual and individual concept is refereed to as diversity. Contrary to popular belief, diversity does not jus relate to gender, race cultural identity. Diversity is categorized into four main categories: organisational, internal, external and personalityRead MoreManaging Workforce Diversity: Principles of Management643 Words   |  3 PagesManaging workforce diversity: Principles of management Workforce diversity can be an organizations greatest strength provided it is managed correctly. Diversity can generate organizational value. Workers of diverse backgrounds can provide input to management about how to cope with the challenges of the global marketplace. A Japanese-American employee can provide advice about to deal with a client from the Far East; a female employee can offer her input about how to market a new product to sparkRead MoreThe Best Practices Diversity Management And How Do They Improve Organizational Performance?924 Words   |  4 Pagespractices in diversity management and how do they improve organizational performance? Introduction As we enter the new phase of modern labor, diversity in the workforce is rapidly increasing. This wave of multiculturalism is here to stay and cannot be ignored by the present workers or students that are preparing to take charge of the future workforce. It is in need of attention in order to uphold the well-being and success of businesses and organizations all over the world. Diversity TheRead MoreEssay about Managing Diversity in the Workplace1449 Words   |  6 Pagesorganizations need diversity to become more creative and open to change. Maximizing and capitalizing on workplace diversity has become an important issue for management today (UCSF). Workplace diversity refers to having a variety of different types of people working together within a place of business. Employee gender, race, religion, sexual preference, physical appearance, family or marital status, education, culture, personality, or tenure establishes diversity in the workplace. Diversity is rapidlyRead MoreDiversity in the Workplace1452 Words   |  6 PagesIntroduction As a general statement diversity refers to the prevention of discrimination in conjunction with the improvement of equality. It’s about valuing differences and inclusion; this is the act of spanning such areas as ethnicity, age, race, culture, sexual orientation, physical disability and religious beliefs. In a global marketplace diversity is theorised as a corporation that employs a diverse workforce in that includes both genders, people of many generations and those from ethnicallyRead MoreEssay on Managing Diversity in the Workplace1207 Words   |  5 PagesJohn F. Kennedy once said If we cannot end now our differences, at least we can help make the world safe for diversity. Diversity in the Workplace: Benefits, Challenges, and the Required Managerial Tools1 Kelli A. Green, Mayra Là ³pez, Allen Wysocki, and Karl Kepner2 Introduction The worlds increasing globalization requires more interaction among people from diverse cultures, beliefs, and backgrounds than ever before. People no longer live and work in an insular marketplace; they are nowRead MoreThe Impact Of Contemporary Uk On New Zealand Essay1728 Words   |  7 Pagesbecome available. Due to this phenomenon, businesses have required to become more creative and embrace change as an essential method of staying competitive in their marketplace. The increase in ethnic group migration to New Zealand and the concept of managing this diverse range of culture and interacting with individuals with different cultures, belief systems is a current issue that impacts contemporary organisations in New Zealand. According to Sayers (2012), countries throughout history have differentRead MoreWorkplace Diversity : The Visible Or Invisible Differences Among Employees Of An Organization1653 Words   |  7 PagesWorkforce Diversity defines the visible or invisible difference s among employees of an organization and could be divided in to three major components such as Primary, Secondary and Organizational and Community. Factors such as Age, Gender, Sexual Orientation, Ethnicity represents Primary while Appearance, Educational Background, Marital Status, Work experience represents Secondary and Job position, Specialization, Nationality, Life stage represents Organizational and Community. In recent years, organizationsRead MoreThe Challenges Of Human Resource Management872 Words   |  4 Pageshuman resource management faces in terms of workplace globalization is workplace diversity. Diversity is the condition of having or being composed of differing elements : VARIETY; especially : the inclusion of different types of people (as people of different races or cultures) in a group or organization programs intended to promote diversity in schools.( http://www.merriam-webster.com/dictionary/diversity) Human Resource Management deal with managing a diverse work force from all around the world

Efficiently Lowering the Bar - 2539 Words

Communication Technology: Efficiently Lowering the Bar Jason P. Hagle BUS 600 Management Communications with Technology Tools Instructor: Neil Mathur March 11, 2013 Communication technology in large organizations has significantly changed day-to-day operations over the past 10 years. General Electric (GE) is an infrastructure and financial services corporation. Its segments include: Power and Water; Oil and Gas; Energy Management; Home and Business Solutions; and GE Capital, which provides a range of financial services and products (mergentonline.com, 2013). Since the invention of Edison’s light bulb, technology and innovation has been at the heart of everything GE does. Email, conference calls, video conferencing, and†¦show more content†¦Managers used to spend a considerable amount of time engaging in activities such as holding formal and informal meetings, conversing in the hallways, and socializing over lunch (Mintzberg, 1973; Baack, 2012, sec 1.3). With employees on the same team spread out across several states there is little opportunity to engage in activities such as informal meetings and lunches. The job of a manager used to require proficiency and intuitiveness when interacting with subordinates. It has evolved to a position requiring a much more strategic approach to building camaraderie and gathering information. No longer is it enough to simply be present and attentive, managers must create new venues for interaction and collaboration among work teams. A meeting where the entire team is physically present happens very rarely in organizations such as GE, possibly only one or two times a year. This lack of frequency requires more methodical planning and will typically include a team building activity designed to encourage collaboration among team members. For instance, GE has an annual sales meeting where all sales people across the various businesses are present. In an attempt to encourage networking and collabor ation, each person updated their LinkedIn profile before the meeting. A QR code linking to the individual profile on the back of the name badge made it possible for other employees to simply scan the code and connect with the person immediately. There areShow MoreRelatedThe Legal Drinking Age Should Be Lowered1170 Words   |  5 Pageshelped teens with larger reasons such as the avoidance of tobacco, cannabinoids, opioids or club drugs. Another extensive reason why the legal drinking age should not be lowered is because of the unsafe surroundings teens would be allowed into such as bars and nightclubs. Last, exposing the brain to alcohol in the teen years will hinder the process of brain development. The MLDA has allowed teens to avoid drugs such as tobacco, cannabinoids, opioids and club drugs. Alcohol is usually the first stepRead MorePhysical Exercise, Muscle Mass Building1293 Words   |  6 Pagesweightlifters as we speak focus on just merely raising the actual weight, then simply lowering it to the bottom of the particular movement, which is at the same time the finish point and alternatively the particular starting point for the next repetition. In advance of lowering the weight to complete the movement- contract and hold the particular muscles you should be concentrating on for 2-3 seconds before lowering the weight to the end point of this particular exercise. We will break down the techniqueRead MoreDo not Lower the Legal Drinking Age825 Words   |  3 Pagesstudents are not legally permitted to drink. It is apparent that through the regularity and risks of binge drinking across universities and the high percentage of DUI and alcohol related fatal crashes, that somet hing needs to shift in this country. Lowering the drinking age to eighteen would be an expedient and positive step in reducing binge drinking, nurturing the safe practice of drinking alcohol, and permitting those students of legal drinking age the chance to fully and sensibly make mature adultRead MoreMacronutrients Our Bodies Need are Carbohydrates, Protein, Lipids or Fats, and Water1023 Words   |  4 Pagesin my third trimester of pregnancy and therefore my macronutrient intake levels are higher than most females my age and weight. Over a 3-day period in late January, I kept a food journal so I could analyze my macronutrient intake. According to my bar graph results, I took in an average of 230.76g of carbohydrates which is approximately 72% of my DRI (Daily Recommended Intake). I should increase my carbohydrate intake with more vegetables added to my diet. I could add a small side salad to my lunchRead MoreMarketing from the Inside Essay1519 Words   |  7 Pagesvalue for customers, clients, partners and society at large (AMA 2013). An example of how the above concept is exemplified is how Village â€Å"Gold Class† Cinemas offer an array of services such as wide screen cinemas, luxurious chairs and a full service bar lounge accompanied with gourmet dishes and a personal waiter service during screening. In return, customers will have to pay a premium for the aforementioned services. As a philosophy, marketing is based on thinking about the business in terms ofRead MoreArticle On The Bare Minimum Keys Of Lifting That Athletes And Gym Goers1459 Words   |  6 Pagesyou self from becoming stronger. And yes, I am talking to all you big guys with the fake macho attitudes and the 500 pound half bench press. Please read this article and employ these tactics before you hurt yourselves. 1. Reps, Range of motion and Bar speed. Everyone loves to move heavy weight. Everyone loves to max out. It gets their juices flowing and makes them feel like they are working hard. This is a common misconception. Maxing out is good because it pushes your body to the limit. HoweverRead MoreUps Competes Globally with Information Technology1358 Words   |  6 PagesExpress by investing heavily in advanced information technology. UPS spends more than $1 billion each year to maintain a high level of customer service while keeping costs low and streamlining its overall operations. It all starts with the scannable bar-coded label attached to a package, which contains detailed information about the sender, the destination, and when the package should arrive. Customers can download and print their own labels using special software provided by UPS or by accessingRead MoreStereotypes Are Innate Or Learnt?1503 Words   |  7 Pagesboys. Lin Bian,Sarah-Jane Leslie, Andrei Cimpian ( 27, January 2017) http://science.sciencemag.org/content/355/6323/389 These stereotypes set the stage for self filling prophecies, making it harder for them to reach the bar that they have the potential of reaching. Setting the bar for children helps to support the confirmation bias. They are repeatedly told what they should strive for and what is their potential versus exploring their potential and learning who their true self might be. An exampleRead MoreEducation Debate1299 Words   |  6 Pagesstudents. The chances of every one of those students obtaining a stable and most optimal learning experience is very unlikely. Now the question remains, â€Å"what does this really mean?† What this overpopulation does in a classroom setting is practically bar any child that is on the bottom of the class spectrum. Those who need more attention will not get it because the teacher has to worry about other children. So, the simple solution is to better the teacher-to-student ratio. Once again, the educationRead MoreThe Legal Drinking Age Should Be Lowered2098 Words   |  9 Pagesalcohol-related accidents and deaths that something needs to change in this country. Lowering the drinking age from twenty one to eighteen would be an effective and beneficial step in changing the binge-drinking culture in this country, encouraging the safe and enjoyable activity of drinking alcohol, and allowing those of legal adulthood the opportunity to fully and responsibly make adult decisions. First, lowering the drinking age to eighteen will eliminate the thrill of breaking the law for eighteen

Business Entrepreneurship Procedure of Designing

Question: Describe about the Business Entrepreneurship for the Procedure of Designing. Answer: Introduction: Entrepreneurship is the term which indicates the procedure of designing, running and launching a new model of business which starts it journey as the small business (Drucker 2014). In the words of Kirzner (2015), the term entrepreneurship also describes about the startup company, its product and uniqueness, service or procedure for sale. Moreover, the capacity, willingness to organize, develops and manages the business along with the risks and profit of the business has been highlighted (Drucker 2014). In this perspective, the principles and innovation policy of the enterprise in Australia has been analyzed and the effectiveness of intervention in the SME sector has critically assessed. Furthermore, a business plan has been presented in this context. On the other hand, the effectiveness of the start-up business in comparison to the real life example has been done. 1: The principles of enterprise, small firms and innovation policy: In general, according to Lackus and Williams Middleton (2015), there are several principles of enterprise such as adoption of an effective approach to enterprise the transformation procedure, identification of the relevant stakeholders and set their value and propositions. After this stage, the main focus needs to be on the effectiveness of the enterprise rather efficiency (Frese et al. 2012). However, next motive is to identify both the external and internal interdependencies of the enterprise and ensure the flow and stability of the enterprise. Moreover, in the words of Ferguson et al. (2014), the cultivation of the leadership needs to be done for drive and support the behaviors of the enterprise. Lastly, the organizational learning needs to be emphasized critically. In this perspective, the innovation policies of the SME are supply side and demand side technology policy and the systemic technology policy. As commented by Kuratko (2016), the primary motive of the supply side policy is to raise the amount of incentives for innovation along with reducing costs. Apart from this, the demand side policy not only creates markets for the products which is made by SMEs but also focuses on the public procurement process (Hagoort, Thomassen and Kooyman 2012). In addition, the systemic technology policy helps to improve the standard performance of the innovation system through which better coordination of the actors can be possible. Evaluation of the current policy of Australia and the effectiveness of intervention in the SME sector: As per the innovation policy report of Australian government, with the implementation of DataStart process, the opportunities have been provided to the startups to improve and sustain in the business. The successful organization will get the opportunity to access networks, platforms, private investment and coaching as they want to create new business setups. In this respect, the tax incentive of RD has been revised which would help to proceed in the new business by reducing the cost. Moreover, the commercialization has been offered to the 20 innovative companies of Australia through which support of commercialization projects has been done. On the other hand, with the help of new procurement panel, service delivery procedure and digital solutions has been redesigned which would help to run the new business effectively. Furthermore, innovation in the collaboration centre, futures and entrepreneurial pathway program, business and employment in the remote working area has been improved (industry.gov.au. 2016). The Australian Innovation System Report highlights the fact that the trending innovation policies are efficient and effective for the startup business. It would create near about 1.44 million job opportunities in the Australian economy during the year 2011. This report also showcases that fact that younger generations intend to engage in the business sector by inspiring with the profitability, sales, product range and productivity. On the contrary, the equity finance specifically venture capital are relatively lower in the startup of Australia and the success rate is also not so much significant. However, the overall perspective is positive. Lastly, to achieve high growth rate in the startup business, Australia needs potential targeted support and modern entrepreneurial ecosystem (industry.gov.au. 2016). 2: Business proposal: In this current study, a new business startup model has been described in the name of The Rootz in which a new spa and salon is organized in the Australian market. The aim is to offer highest level of customer satisfaction along with the excellent services related to reasonable prices. In this perspective, a business plan has been described which focuses on the profitability factors of this organization by creating the loyal customer base. About the company: The Rootz spa and salon will provide the service to both the men and women. This organization will engaged highly talented and trained staffs which provides hair and beauty services. This spa and salon will remain open from 8.00 a.m. to 9.00 p.m. except Thursday and offer excellent business service to the consumers on every weekend. This spa and salon is established in the well known city Melbourne of Australia. Products and service: The Rootz spa and salon business will provide a wide range of beauty service to men and women. The products and services in this business are skin care, hair and nails. In the skin care part the included products are de-tanning, body contouring, facial and acne treatments. Moreover, in the hair section, SPA, hair treatment, shampoo, cutting, coloring and hair curling are included. In the nails section, pedicures, nail art, manicures has been done. Mission, objective and goal: The mission statement of this spa and salon company is to provide superior and excellent quality service to the customer at reasonable prices. The objectives and goals of this organization are as follows. Satisfy and fulfill the demand of the customers. Raising the numbers of customers for this spa and salon. Increasing online offers and discounts through websites and getting more feedbacks and reviews from the customers. To acquire professional hairstylists by which new hairstyles can be done. To accomplish a renowned place for offering the salon services to the common people as well as the celebrities. Competition and the Competitive advantage: The Rootz spa and salon wants to start the business in the famous city Melbourne of Australia. In this region, the business can be able to achieve competitive advantage which would ensure to sustain in the international market. The basic reason is that there is no excellent spa and salon in this region. The major competitors of The Rootz are Orchid Day spa and Crown spa. Both the competitors offer best quality of hair coloring and straightening, manicure, pedicure and waxing in the products and services. Moreover, in Orchid Day spa, the price of the services varies from $18 to $300 and in Crown spa the ranges varies from $35 to $600. However, the overall market share of Orchid Day spa is approximately 8% and Crown spa is 5% which give the tough competition to the Rootz (Heskett, Earl Sasser and Joe Wheeler 2013). Market segmentation: In the market segmentation portions of this business the target groups are 56% females and 44% males. In this perspective, the average age of the target consumers is near about 35 years. Hence, the average income of the individual is approximately $1600 for every week and average income of the household is near about $4000 for every week. Now, based on the above demographic plan of the market, the targets consumers are mainly youngsters both male and female belong from the age group 18 to 25 years. However, children and teenagers are also included in the targets belong from the age group 5 to 19 years. In addition, elderly customers and mothers are included in this group along with the male members (Ramafikeng and Likenkeng 2016). Value propositions of Products and Services: The main reasons for choosing The Rootz spa and salon as an exploring and emerging business sector are as follows. Best professional and the experience team Standard and superior quality of service Design and surrounding are relaxing and mind refreshing The Rootz spa and salon will offer excellent and superior services by redesigning and modifying the old and traditional concept of the beauty salon. This organization intends to provide great value and services through combining the beauty services varies from skin care to hair style in order to acquire maximum amount of profit. However, different types of hairstyle along with special and modern bridal makeup added the value services which would help to enhance the benefits of the company in terms of finance. In this context, expert personnel will hire to offer this excellent services to the consumers. In short, the main intention of The Rootz spa and salon is to establish itself as a unique brand by offering this type of premium styling and skin care services. Consumer Demographics and the Target market: In respect to the consumer demographics, The Rootz spa and salon mainly focuses on the male and female members within age group of 19 to 56 years (Kruger 2015). It is surveyed that both the teenagers and the adults of Melbourne city of Australia prefer to do different kind of hair style. Thus, to accommodate these demands of the customers, this organization will employ professionals of the LOreal. The price of the services is set in a manner that teenagers can afford easily. However, the value added services or packages will get by the process of appointments. The location is almost near to the residential complex through which all the customers can easily access it. Marketing Strategy: In the words of Berthon et al. (2012), to run a business successfully, an effective and stronger marketing strategy is an essential factor. In this perspective, the main marketing strategy of this business is to satisfy the demand of the customers along with the modern techniques. On the other hand, the satisfied customers will convey the messages about the company and its quality services. As a result, existing customers will attract new customers towards this organization. Thus, the strategy is direct marketing to attract more clients (Leonidou et al. 2013). However, the advertising of this organization can be done by the word of mouth which is really beneficial for foster growth of an organization. In this context, The Rootz spa and salon will announce a special discount offer to those customers who referred it to the other. As a result, the loyal and existing customers will intend to promote this organization. Moreover, flyers will be distributed to the local people through newspapers for enhancing the awareness of this business. Lastly, a lucky draw will be organized in a monthly basis for the subscribed customers and different types of gifts will be provided to lucky winners. Promotion and Advertising strategy: Apart from this above stated marketing strategy, The Rootz spa and salon will promote and advertise their organization in several manners such as promoting their services by the social networking cites like Face book and Website pages and through the local newspapers. Furthermore, this organization will distributed near about 50,000 flyers in the nearby residential complexes and develop a stronger society connection by displaying 5000 posters. Apart from this, in respect to the promotional offers, The Rootz spa and salon will provide the first beauty service in free of cost and the referral clients will get free services for the first time (Lumpkin 2012). On the other hand, to gain customer satisfaction and sustain in the competitive market, The Rootz spa and salon will provide a starter kit to the lucky draw winners and registered members in which shampoo and mini hair color is included. Expected expenditure: To run the spa and salon business in the Melbourne city of Australia, the expected total cash flow in terms of operating services is approximately $115,500, investing activities is near about $150,000 and financing activities is approximately $ 290,000. Moreover, the total current and noncurrent assets are $360,876 and total liabilities are $267,890. This indicates the amount of owners capital, surplus and reserves and retained earnings are positive and significant. However, the above data reveals the information that this business is profitable in nature. 4: Comparison with the real life start-up firms: To compare with the real life examples to The Rootz spa and salon, the growth history of Johnny Cupcakes has been presented in this context. The location of this organization is Massachusetts and founder is Johnny Earle. In the year 2008, the amount of revenue of this organization is $3.8 million along with 30 employees. This organization started its business with $6,700 costs for printing and making of T-shirts in the year 2001 (Kitchen.johnnycupcakes.com. 2016). The first five years was tough for them and they employ the marketing strategy of face to face meeting with the customers. However, during the time of trade show, this organization has suffered a huge amount of expenses which is near about $10,000. Nonetheless, this organization can be able to recover from the adverse condition and establish as an emerging company of retailer. With the help of effective marketing strategy, promotional and advertising strategy and identification of target market, this business organization c an be able to achieve its objectives and goals. Apart from this, the effective and efficient marketing strategy would help to get success in the start-ups business (Lusch and Vargo 2014). As it is new to the market, the brand name can reach to the customers through the potential advertising and marketing strategy of the business. Moreover, the efficient marketing strategy would help to reach the business objectives and goals easily. On the other hand, the identification process of the target market along with the target consumers is also an essential factor for achieving success in the business (Morgan, Katsikeas and Vorhies 2012). Thus, the above models are appropriate and accurate to achieve growth in the start-up business. Hence, the real life example is also justified. Conclusion: Based on the above analysis, it is deduced that The Rootz spa and salon has immense opportunity and scope to grow in the Australian market of Melbourne city due to the increasing demand of parlors and spa. This organization will utilize the newspapers, hoardings, posters, television commercials and distribute newsletters through websites as an effective marketing strategy. It would attract more customers towards them. On the other hand, the promotional process of this spa and salon will help to create a strong customer base from which higher amount of profit can be generated. The financial overview of this business showcases the fact that sales of The Rootz spa and salon is expected to rise and the amount of profit is also significant. However, in this perspective, the innovation policies and principles of enterprises have been discussed. The current innovation policies in Australia has also been assessed and the effectiveness of its on the SME sector has been critically evaluated. O n the other hand, the real life example has been presented in this context in order to justify the business model. The startup business of Johnny Cupcakes becomes a well known organization now a day. This proves that the business model is appropriate and justified. As a result, by following this above stated business model, the start up business of spa and salon can be able to achieve growth. Reference list: Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Drucker, P., 2014.Innovation and entrepreneurship. Routledge. Ferguson, D.M., Cawthorne, J., Edwin, J. and Streveler, R., 2014. Designing a Principles of Entrepreneurship Course.The Journal of Engineering Entrepreneurship,5(1), pp.61-79. Frese, M., Bausch, A., Schmidt, P., Strauch, A. and Kabst, R., 2012. Evidence-based entrepreneurship: Cumulative science, action principles, and bridging the gap between science and practice.Foundations and Trends in Entrepreneurship,8(1). Hagoort, G., Thomassen, A. and Kooyman, R., 2012.Pioneering Minds Worldwide: On the Entrepreneurial Principles of the Cultural and Creative Industries: Actual Insights Into Cultural and Creative Entrepreneurship Research. Eburon Uitgeverij BV. Heskett, James L., W. Earl Sasser, and Joe Wheeler., 2013.The ownership quotient: putting the service profit chain to work for unbeatable competitive advantage. Journal of the Academy of Marketing Science,60(2), pp.275-297. industry.gov.au. (2016).InnovationPolicyReportDec2015. [online] Available at: https://www.industry.gov.au/innovation/reportsandstudies/Documents/InnovationPolicyReportDec2015.pdf [Accessed 23 Oct. 2016]. Kirzner, I.M., 2015.Competition and entrepreneurship. University of Chicago press. Kitchen.johnnycupcakes.com. (2016).Johnny Cupcakes. [online] Available at: https://kitchen.johnnycupcakes.com/story/ [Accessed 23 Oct. 2016]. Kruger, Elizabeth Rush., 2015. Marketing Plan Templates for Enhancing Profits. Business Expert Press, 95, pp.97-118. Kuratko, D.F., 2016.Entrepreneurship: Theory, process, and practice. Cengage Learning. Lackus, M. and Williams Middleton, K., 2015. Venture Creation Programs: bridging entrepreneurship education and technology transfer.Education+ Training,57(1), pp.48-73. Leonidou, L.C., Leonidou, C.N., Fotiadis, T.A. and Zeriti, A., 2013. Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance.Tourism Management,35, pp.94-110. Lumpkin, Ivy Summer., 2012.Ivy Summer Special Events Tentative Business Plan: Discussion. Lusch, R.F. and Vargo, S.L., 2014.The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Morgan, N.A., Katsikeas, C.S. and Vorhies, D.W., 2012. Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), pp.271-289. Ramafikeng and Likenkeng Adelinah., 2016.An exploration of the experiences and business related aspirations of youth running their own informal hair salon businesses in Gugulethu, Cape Town: Dialog, debate, and directions. Routledge.

The Boy Without a Name by Allan Ahlberg and Back in the Playground Blues by Adrian Mitchell Essay Example

The Boy Without a Name by Allan Ahlberg and Back in the Playground Blues by Adrian Mitchell Paper From the poems that I have studied I feel that the feelings conveyed by the poets show a mixed view of school days. In both The Boy Without a Name by Allan Ahlberg and Back in the Playground Blues by Adrian Mitchell, a negative outlook on school is shown but in the poem In Mrs Tilchers Class by Carol Ann Duffy, a much more positive vibe is being sent out about school. In the poem A Boy Without a Name, the speaker is the bully. The bully is looking back at his school experiences and he remembers a boy who everyone ignored because he had a skin condition. As he reflects on this he realises that he cannot remember the boys name. The title clearly confirms this statement. The fact that the speaker can remember the names of other children and not the name of his victim shows the inhumanity of the bully when he was younger and how he treated the boy as if he were inferior to himself. The structure of the poem is consistent throughout. The rhythm of the poem is steady; this is possibly to show the consistency of the bullying that the boy received. The poem has limited rhyming. This is probably because the poem is similar to a speech and the speaker would prefer to keep the rhyming in the poem as subtle as possible so as not to take the seriousness away from what he is talking about. The language that Ahlberg uses emphasises the rejection experienced by the boy. The fact that the children would only be seen sharing a ruler under protest gives us a good understanding of how the boy was treated on a daily basis. We will write a custom essay sample on The Boy Without a Name by Allan Ahlberg and Back in the Playground Blues by Adrian Mitchell specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Boy Without a Name by Allan Ahlberg and Back in the Playground Blues by Adrian Mitchell specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Boy Without a Name by Allan Ahlberg and Back in the Playground Blues by Adrian Mitchell specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Also, the language used is of a remorseful nature as the speaker, who is now an adult, is looking back and thinking, I hope his mother loved him, indicating that during the victims childhood no one else did. The way the speaker described the severity of the boys skin condition as red and raw also shows the sympathy that he has for the boy now. It expresses how bad the boys medical condition was and how serious it was, it is a key comparison to the treatment that the boy received by his peers. It helps us to visualise the horror of the boys condition, which again, helps us to understand and to sympathise with the victim. The poem Back in the Playground Blues is similar to The Boy Without a Name in the sense that it portrays a negative image of school. This poem is about the school playground. In this case it is known as the Killing Ground due to the severe bullying which the Rulers inflicted on their victims, for no apparent reason. This poem describes the feelings of one particular victim. The structure of this poem is interesting, as it does not stay the same throughout. The rhythm of the first stanza is slow to show that the person is reflecting back on their childhood. Also, the shorter sentences are said separately to emphasise the weakness of the victim. The second stanza is said softly and timidly to show the vulnerability of the victim. The rhythm in the third stanza is said as a singsong or taunt at the victim. It is reinforcing the reasons why the person gets bullied on to them. Get it for being chicken Get it for fighting back are good examples of what may have been said by the bullies. This shows how the victims were taunted. The final stanza of the poem is a conclusion of the rest of the poem. We can see this in the line, It prepares them for a lifetime. The last stanza is also said like a rhyme to get at the victim. It is said deeply to add a chill to the poem. The rhythm is a key factor in this poem as it sets the mood and tone. In the third stanza, which is almost like a taunt, we get a sense of how the bullies victimised the boy. The language that Mitchell has used shows great emphasis on the fear experienced by the speaker. The language used shows a great sense of fear, vulnerability and unexpectancy. Words such as black and broken create a sense of darkness and violence. The fact that the playground id described as three miles long and five miles wide shows how vulnerable the speaker feels, as we know that these measurements were merely exaggerated to show the great fear that the victim is feeling. The title of the poem also suggests that it was a time of oppression for the speaker as the word blues originates from the era of black slavery in America. The blues was a type of music created by the black slaves as their way of expressing their sadness and oppression on the injustice towards themselves. In the poem, In Mrs Tilchers Class the outlook of school life is completely different to the previous two poems. It sends out a message that school is a good place. The speaker in this poem has had happy experiences in school compared to the previous two speakers. This poem is about a child who is influenced by their schoolteacher but with time they mature and feel that they do not need school and are impatient to be grown. The structure of this poem stays consistent. This may be used to show the stability of school compared to the outside world and also to show that school is a regimented place and has set rules and guidelines. The language used is very childlike and immature at the beginning of the poem. Words such as sugar paper and coloured paper represent the innocence of the child and show how naive the child is. In this poem we can see that by using these words that the child sees school as a place of enjoyment rather than of work. Although the poem is quite childlike, there are many mature words such as enthralling and tangible, which shows that the person is speaking when they are much older and it shows how much the person has matured since the time that the poem is set. It also shows that the person has now been educated enough to not want to attend school or possibly to leave school as they can express themselves using a wider vocabulary for example. The uses of childhood images are very effective. The phrase shed left a good gold star by your name, almost brings you back to your own childhood when you had similar experiences. Duffys use of these images makes it easier for the reader to relate to the experiences of the speaker. The huge jump from childhood straight to adulthood is put in to show how quickly children grow up. One day they are in school getting gold stars and the next day they are at the stage where they hate school and they feel that they are too mature to go to school and they become more independent and rebellious. This poem sends this message out to all who read it. The poem has a steady rhythm, which again is used to create a sense of stability and regimentation, which is a key part of school especially primary school. After studying these three poems, I feel that the statement, school days are the best days of our lives could easily be argued both ways but I feel in the case of the three poems the bad experiences override the good experiences of school days and so on the basis of the three poems that I have studied I feel that this statement could be well argued and firmly backed up by evidence from the poems.

Gentle and Genteel

Gentle and Genteel Gentle and Genteel Gentle and Genteel By Maeve Maddox The doublets gentle and genteel illustrate the way words from the same Latin original can change in meaning in the course of centuries. Both words come from Latin gens, race or clan by way of one of its forms, gentilis, meaning of the same family or clan. In Roman culture nothing was more important than ones tribal origins. Family names like Julius and Cornelius indicated the clan (gens) to which one belonged. Gentle came into English from Old French gentil, high-born, noble. It was an adjective indicating social status. A person of gentle birth was one whod been born into the privileged classes. This original meaning is still present, at least for some speakers, in the word gentleman. A gentleman behaves in a certain way. He is courteous in speech and in behavior. He protects the weak and is kind and generous in his dealings with people of lesser status. He is educated. Over time, gentle came to refer to a way of behaving in a mild, non-violent manner. By extension, the adjective can be applied to non-human entities: a gentle hint, gentle punishment, a gentle horse, a gentle voice. Genteel came into English as a second borrowing from French, this time with the meaning of nice, graceful, pleasing. In modern usage genteel has a negative connotation. An excellent example of someone to whom the word applies is Hyacinth Bucket in the British comedy series Keeping Up Appearances. Poor Hyacinth goes to great lengths to give the impression of gentility, only to succeed in being comically genteel. In terms of language, a genteelism is a word or turn of phrase that a speaker thinks is more refined than the usual word or phrase: pugilist for boxer, expectorate for spit The incorrect use of I for me in such constructions as Give the book to Jane and I probably originated as a genteelism. It has been used so frequently on television, however, especially on soap operas, that many speakers simply parrot it, imagining that it must be correct because theyve heard it so often. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:70 Idioms with HeartOn Behalf Of vs. In Behalf OfA "Diploma" is not a "Degree"

Reflexive Spanish Verbs With an Indirect Object

Reflexive Spanish Verbs With an Indirect Object Spanish often uses reflexive verbs  in a way that seems unfamiliar to English speakers. And they can seem downright indecipherable at when they are in sentences include two object pronouns of a single verb, a phenomenon that is unheard of in everyday English unless those pronouns are connected by and or or. Here are three examples of sentences that include two object pronouns that have different grammatical functions (that is, that arent joined by a conjunction such as y or o). Translations given arent the only ones possible; alternatives are explained below.) Se me rompià ³ la taza. (The objects are se and me. My cup got broken.) ¿Se te olvidà ³ el tomate? (The object pronouns are te and me. Did you forget the tomato?)La espiritualidad es algo que se nos despierta en cierto momento de nuestra vida. (The object pronouns are se and te. Spirituality is something that awakens for us at a certain time of our lives.) Why Two Objects Are Used You may have noticed that the three translations above took different approaches- but that none of the translations are literal, word-for-word ones, which wouldnt make sense. The key to understanding these sentences grammatically is to remember that the se in each of these cases is part of a reflexive verb, and that the other pronoun is an indirect object, one that tells who is affected by a verbs action. Basically, a reflexive construction is one in which the subject of a verb acts on itself. An example in English would be I see myself (Me veo in Spanish), where the person speaking is both seeing and being seen. In Spanish, however, it is possible to think of a verb acting on itself even when we dont translate it that way in English. This can be seen in the first example, where the most common definition of romper is to break. So we can think of romperse (romper plus the reflexive pronoun se) as meaning to break itself, (The translation to be broken might also be used.) The other pronoun, in this case me, tells us is affected by that breaking. In English, we might translate the indirect object me as me, to me, or for me. So a fully literal meaning of the sentence might be something like The cup broken itself to me. Obviously that doesnt make much sense. So how do we translate such a sentence. Normally, if a cup breaks and it affects me, its probably my cup, so we could say My cup broke or My cup got broken. And even I broken the cup would be fine if that fit the context of what happened. The other sentences can be analyzed in the same way. In the second example, olvidarse typically means to be forgotten rather than the literal to forget itself. And if the forgetting of the tomato affects you, you are probably the person who lost it, and the the translation given. And in the third example, despertarse usually means to wake up or to awaken. Without the nos in the sentence, we could could think merely of spirituality waking up. The for us is used to clearly indicate who is a beneficiary of the verbs action, although awakens us could be used. Note how in all these sentences, the se is placed before other pronoun. Se should not be placed between a verb and any other object pronoun. Other Sample Sentences You can see how this pattern is followed with the other sentences. Again, the translations given arent the only ones possible: Estoy agradecido no se me ocurrià ³ antes. (Im grateful it didnt happen to me sooner.) ¡El cielo se nos cae encima! (The sky is falling on us!)Pedid y se os dar. (Ask and it will be given to you.)Que se te moje el telà ©fono mà ³vil es una de las peores cosas que puede pasar. (Getting your cellphone wet is one of the worst things that can happen to you.) Key Takeaways The reflexive pronoun se can be used along with indirect object pronouns that indicate who is affected by the action of the reflexive verb.Se is placed before the indirect object pronoun.Sentences using se and an indirect pronoun can be translated in at least three different ways.

Funding Higher Education Essay Example | Topics and Well Written Essays - 3000 words

Funding Higher Education - Essay Example In the present times, corporate organizations are known to support the funding of higher education all across the world. Such organizations make investments in educational research that prove to be beneficial for their own operations. The budgets of such organizations are spent on educational institutions in their own countries also sending their workers for training and development. The post secondary education has been observed to have become highly intangible for students across different countries. The primary reasons behind such a scenario include the cost and the unavailability of adequate spaces for educations. In such a midst of necessity for high quality of higher education for students across different countries in the world, it can be said that corporate organizations are the ones who would benefit the most from investing and contributing in the process of funding of higher education (Ehidiamen n.d.). The present study focuses on the issues of funding higher education and tries to determine how such issues may be resolved by actions of organizations, considering two different organizations for the study. ... According to the Law on Institutions of Higher Education â€Å"The number of study places to be financed from the funds of the State budget in an institution of higher education shall be determined by the Minister for Education and Science on the basis of a proposal of the Council of Higher Education. The number of study places in institutions of higher education founded by local governments and other legal persons and natural persons shall be determined by the founder of these institutions of higher education† (Juris et al 2006). According to the Law on Institutions of Higher Education, â€Å"the Higher Education Council has extensive competence and functions, including issues of funding the higher education† (Juris et al 2006). It constitutes the power of planning schemes for the development of higher education and the fees for the study, thus offering an outlook to the Minister for Education and Science and the Cabinet in regard to the outline of the State budget for the funding of institutions of higher education. â€Å"Membership of the Higher Education Council is confirmed by Parliament – Saeima. The Higher Education Council’s resources to realize its mandate are limited, however† (Juris et al 2006). With significant decrease in the expenditures made by the public on higher education, a crisis has been observed across the world affecting the process of development. Several countries across the world have imposed severe decreases in public budgets for higher education. Such measures had to be done due to many of the policies of economic reforms of the countries or influenced by the underlying principle for the condensed

Reading Responses 3 Essay Example | Topics and Well Written Essays - 500 words

Reading Responses 3 - Essay Example As the story proceeds, Leo reads Harry’s personal letters which greatly angers harry and he threatens to kill his father. Harry goes to the beach and does not intend to return back home even when his father pleads to him. The story ends when his father runs after his hat and Harry stands motionlessly with his feet in the water. The readers are able to understand the position of both father and son as both of them take turns in narrating the story. The School: The story is set in a classroom which has witnessed a lot of deaths in the course of the year. Plants, pets, and even children from the classroom had died and the story shows the dialogue between the students and their instructor. The language used in the story is very simple and conversational which readily grasps the readers’ interest and attention. The narrator of the story is the teacher, through whose conversation the readers come to know about the deaths linked to that classroom. By the end of the story, the teacher is asked different questions regarding the reality of death and life which he is unable to answer properly. I believe that the story is more than just a narration. It tells about the cycle of life and the bitter reality that everything that dies is replaced and the cycle continues.

The Odyssey Essay Example for Free

The Odyssey Essay Hunger, whether a literal hunger or a hunger for power has always been a downfall for humankind. In the Odyssey hunger destroys the lives of many men. Even though the Odyssey is just an epic it reflects in many ways how hunger can ruin and sometimes even destroy someone’s life. In history, hunger has shown itself in many different and unique ways. For example Hitler’s hunger for power destroyed millions of lives. It forced millions of people to move their homes and change their lives or to even lose their lives. Hunger has caused people and even entire nations to be decimated. If people could control there hunger the world and its people would be a safer and happier place. In this epic hunger rules all. In the Odyssey Odysseus shows several types of hunger. One that stands out above others is Odysseus hunger for knowledge. Odysseus is always on a quest for knowledge. To him knowledge is more powerful than anything else. No other weapon can stand up to knowledge. This has put Odysseus and even his crew in much danger and trouble in â€Å"The Odyssey†. Odysseus shows his hunger for knowledge in the â€Å"Lotus Eaters† when he sends his men to scout the land when they get to the land of the Lotus Eaters. If he would have never done that he would not have lost two of his men to the mind numbing effects of the Lotus plans. One of Odysseus’s other crazy acts to learn knowledge was in the â€Å"Cyclops†. In the epic Odysseus led himself and his men into a Cyclops cave. This caused several of his men to be eaten by the Cyclops. Many of Odysseus’s men have died because of his hunger for knowledge. Odysseus shows his hunger again when he ventures into the land of the dead! The man is so crazy to even try to go to the Underworld. Odysseus lives for wisdom and something that shows knowledge is everything to him is that the Goddess f Wisdom, Athena has taken Odysseus under her protection. But even with Athena as his protector Odysseus will face many troubles because of his hunger. Many of his men will suffer for his many mistakes. Odysseus also has a hunger for self glorification. He is always trying to make himself be in the spotlight. Odysseus tries to make himself a figure of the perfect hero that everybody should bow down to. An example of this is in the beginning of the story that Odysseus is so self-glorified is he even tempts Poseidon by saying that he does not need the gods and that he only needs himself. If Odysseus never did this he would have gotten home without having to make the long journey which is told in â€Å"The Odyssey†. But since Odysseus thinks he does not need the gods it forced him to face many dangers and to lose his crew. His wife has been forced to wait several years because of Odysseus’s insolence. Another example is when Odysseus goes back to Ithaca disguised as a beggar he tells his swineherd that he has seen â€Å"Odysseus† and that Odysseus is strong, perfect, and amazing. He is always trying to make himself seem like the most amazing person. Odysseus is a lustful man. He is a man that is not faithful to his wife. But if his wife would so much as dare think about another man it would be the end of the world. In Odysseus’s mind everything is about Odysseus. In the story Odysseus first becomes unfaithful with Circe and then later with Calypso. He is the perfect example of someone that says one thing and does another (a hypocrite). But because of his lust many problems have been unearthed and left unchecked for many years in the Odyssey. It has caused that his wife Penelope has to wait several extra years for Odysseus. It has also brought the problem of the suitors upon Ithaca. The reason being is that if Odysseus would have arrived home earlier the suitors would not have tried to make a move on Odysseus’s throne. Odysseus also has a hunger for power. He always wants to be the leader. He wants to be the person that everyone is looking up to. This caused him to go through great grief and sorrow many times throughout the Odyssey. The first of these incidents was when the Cyclops took away several of his men and ate and killed them. Also when Scylla and Charybdis took away more of his men Odysseus felt responsible for their deaths and went through a depression like state. In the â€Å"Lotus Eaters† Odysseus lost some his men to the Lotus plant. This hurt him as well. But the one that affected him the most was when Zeus cast his lightning at their ship and killed everyone except Odysseus himself. Odysseus is not the only one with a hunger for knowledge in this story. His crew also has the same hunger. They have taken after Odysseus in many ways but this one above all has shown itself. There are several examples showing where there hunger has gotten them into trouble or placed into the face of danger. One time above all where this has affected them was when the crew opened the bag of winds that Odysseus would not let them open. This caused the ship to come into view of Ithaca but then be pushed far out to sea away from their home and ultimately to their own deaths. The crew always wants to know what’s going on. If they come across a new land they automatically want to explore it. An example of this is in the â€Å"Lotus Eaters†. The crew wanted to know about this new land and because of this curiosity they lost two men. The crew also has a great hunger for the taste of food and drink. They indulge themselves whenever they can. One example of this is in Circes hall. The crew ate her food and drank her wine which ultimately had them turned into pigs. If they had never taken the food right away and had thought about their situation they would have never been turned into pigs. But the men’s hunger for drink and food overpowered their other thoughts. The crews mind is always on the thoughts of food and drink. If food and drink weren’t in the world the crew would no longer love life as they do. They are always indulging themselves. Another instance of where the crews hunger for food overpowers all other thoughts is on the island of Helios, The Sun God. The crew was shipwrecked on this island with no food or water but there are a lot of cattle there so the crew wonders why. Odysseus specifically tells them they can’t eat the cattle, but Odysseus makes the mistake of not telling the crew why they cannot eat the cattle. The crew not knowing why they cannot eat the cattle and dying from starvation takes a chance by eating the cattle. They believed they would rather die by drowning then by starvation. This angers the Sun God Helios. Helios makes Zeus kill every one of the crew except Odysseus. The suitors also have a great hunger for many things. They have a hunger for Odysseus wealth and all his lands. They want to be the king of the land. They want to be the ones in control the ones with the power. They want this so bad that they try to take his wife. This hunger did them no good when Odysseus returned home to find them eating his food and drinking his wine. This brought the wrath of Odysseus down upon them all. This led to the suitors deaths. But that wasn’t the own thing that brought Odysseus’s wrath. The suitors want to be king of Ithaca. The reason being is because Ithaca is a wealthy and powerful nation. They want to have all the power and all the wealth. These men let their or hunger for power rules their lives. Since they let this hunger rule their deaths came a lot earlier than it would have if they wouldn’t have let that same hunger rule. The thing that angered Odysseus the most was that they were trying to take Odysseus’s wife Penelope as their own. This angered Odysseus so much that he killed them all for the men’s insolence. If the men would have just stayed in their own land they would have never faced their own demise and would have lived to be old and happy. But the suitor’s greed drove the men to their own demise. The suitors are another perfect example of mans greed. Man is a species that always wants more. Nothing can ever stop man from wanting. â€Å"The Odyssey† shows perfectly how hunger in a man or in several men can ruin someone’s life. In The Odyssey a man and his crews hunger ruin the lives of themselves and many others. It forces the men to go on a journey that could have been easily avoided. This hunger causes their own lives and the lives they meet to experience the men’s hunger. These men are a perfect example of the hunger men can have in the real world. Even though Odyssey is just an epic it shows perfectly how hunger can destroy someone’s life. Hunger, whether a literal hunger or a hunger for power has always and will always rule people’s thoughts. If you don’t control your hunger it will destroy you and everything you love.

Free Essays - Chronicle of a Death Foretold :: Chronicle Death Foretold Essays

The Understanding of Characters Through Relationships Relationships create strong holds in novels. They give a sense of what to base a character's acts and decision's on. Through how the author uses their tone and descriptions, relating to relationships, a sense of characterization can be developed. "Anna Karenina", by Leo Tolstoy, translated by Joel Carmichael, and "Chronicle of a Death Foretold", by Gabriel Garcia Marquez, translated by Gregory Rabassa, are no exception to this clause. Relationships form throughout these novels, by incorporating literary elements like characterization romanticism and realism, giving characters a sense of who they are, and the reader a sense of their role and reference to the story. In "Anna Karenina", relationships are built throughout the story helping for the reader to understand characters and who they are. One of the two major relationships taking place in the novel is between Anna Karenina and Levin. Anna Karenina, arguably the most important character to the novel, gets many of her key traits brought forth by relationship problems. Anna's search through her quest for love is purely emotional, and at the end of her character's life Anna's reason fails her. She has too much feeling and emotion, a trait shared by many of Tolstoy's characters. Her feeling from her relationship tend to overpower her thoughts and opinions, giving the novel a sense of romanticism. She becomes disgruntle. In the end, Anna can't hold her own wits. Tolstoy uses characterization to present Anna, through the relationships she has it can be understood her attitude and personal qualities. Levin, one of the main partners in a relationship with Anna, is the hero of Anna Karenina. Through Tolstoy's tone and description in the interaction between Anna and Levin it is almost gathered that Levin was created to merely point out his superiority, and his relationships with Anna does directly that. Where Anna continually maneuvers hysterically to achieve the perfect romance, Levin strives to find coherence in life and death, love and work. This can be discovered through the characterization directed towards Levin. Anna becomes a portrait of alienation through this relationship. Levin finds harmony with those around him. In Anna, you find a moral collapse, while in Levin, you see Tolstoy's hopes and joys of his future. Anna and Levin show a variation of character traits brought forth from their relationship. The second great relationship taking place forms between Vronsky and Kitty.

Introduction to Ice cream business Essay

â€Å"l scream for Ice cream! † is a popular expression widely known and used throughout all ages professing their undeniably strong love for ice cream. Who doesn’t love ice cream? Kids, being kids, love sweet treats from cakes, chocolates, brownies but most popular among all is ice cream. The cold and sweet combination of this treat makes all child tantrums go away. Adults as well see ice cream as a reward and sweet comfort food taken every once in a while to quench their sweet cravings. As our generation today becomes more health conscious, ice cream has been one of he hot picks for criticisms due to its high calorie and sugar contents. This poses so many issues for adults, especially those who belong to the diabetic group. And as these issues have started to arise, ice cream businesses have strived to fit and suit the needs of the customers along with their sweet wants. Fat-free and sugar-free ice creams and yogurts have been in the trend to provide the sweet cravings without endangering the consumer’s health. Fit Cream is an Ice Cream business that caters to the health specifications of consumers. Adapting to the market that caters to the concerns of the customers with heir health, Fit cream wishes to provide delicious and healthy ice cream in a very affordable price. This will help the self-conscious customers to enjoy their sweet cravings and at the same time watch their health. Parents who are constantly trying to come up with inventive ways of persuading their children to eat vegetables probably have not tried disguising them in ice cream. Through this, the kids will be eating healthier and maybe starting these vegetable ice cream products as a stepping stone to taking the actual vegetable soon. The mix of healthy and sweet will surely attract the attention of people of all ages.

National Hero of Philippines: Jose Rizal

1. My dad always tells me that behind every great man is a greater family. Maybe what he meant was no one could be great in life without the help of his family or without his family along with him. This was concretely shown in Rizal’s life. Being the great man that he is, Rizal was brought up by his parents very well that he became almost excellent and great in all that he did. Way back in my elementary days, we were asked what we would like to be when we grow up. I answered, â€Å"My dad is a great, smart and handsome accountant and I wanna be just like him.† I believed that what we turn out to be is patterned on our parents, how we are brought up by them and how our family supports us in what we do. In Rizal’s case, his abilities, I believe, came from his parents. His skills in literature particularly in poems and his skill in speaking Spanish came from the upbringing he got from his mother, Teodora Alonso and his skills in philosophy came from his father, Francisco Mercado. I admire Rizal’s parents because even if they were part of the principalia, they lived simply and taught their children to live humbly. They exercised their children to be good-mannered, respectful to everyone, disciplined and God-fearing. They were strict to their children and they, just like any other parents, disciplined their children physically because they believed in the saying â€Å"Spare the rod and spoil the child†. They also taught Rizal and his siblings to love God above all. This was concretely shown in their practice of attending mass every day, praying the angelus at home and praying the rosary before going to sleep at night. However, being strict and very religious persons that they are, they let their kids have time for playing. All of that taught Rizal to balance everything in his life, to have time for studying, for God, for him and for his family but still manage to have fun once in a while. Based from my experience, I know a lot of people who have very unsupportive family or came from a broken family and who is now unsuccessful in life. All I’m saying is, Rizal would not be what he became if it were not because of the help of his family, especially, his parents. 2. â€Å"Sandali lang ha, mag-aaral lang ako sa Rizal para maging accountant ako†¦Ã¢â‚¬  This, I always say, to whomever I am talking to before studying for this subject. Most often, I wonder, what does the Rizal course have to do with my chosen college course, accountancy? Rizal was not an accountant. So why study this? As we started our journey through this course, little by little, I began to understand why we have Rizal in our curriculum. For one reason, it is a law to have a Rizal subject in all the courses of all universities. So, just by this reason, we have no way out from studying this course. But talking as a Filipino, I believe that we have to study Rizal because if we reflect, what we really know about Rizal are only the 2 novels he made which were Noli Me Tangere and El Filibusterismo, that he died because what he wrote were all against the Spaniards and that he is our national hero. But what we do not know is that Rizal is just an ordinary person like us before all that happen and like what Mr. Ungriano said, I believe that there is always a Rizal in every Filipino and I hope to find that Rizal in me with the help of this course. Rizal’s life, thoughts, ideas, works, principles and convictions are very influential to people’s life. Taking the case of the late Ninoy Aquino into consideration, I believed that he was greatly influenced by Rizal. That’s one example of his influence of his heroism. In this course, we will see how Rizal influenced many Filipinos by his childhood, by how he was brought up by his parents, by how he was as a student, by how well he did in college, etc. My personal reason why I am interested in studying him is to know why, of all our heroes, he became our national hero. I have been insisting all my life that Andres Bonifacio should be our national hero, because in the first place, he was the one who fought the Spaniards sword-to-sword and he was the one who gathered all Filipino to go against the Spaniards. But there was a point in Bonifacio’s life that I missed. He never won any battle and he surrendered to the Spaniards. Even Aguinaldo, our 1st president, surrendered to the Americans. In the other hand, Rizal, who used only his pen, which was said as a weapon mightier than the sword, in fighting for freedom, never surrendered from a fight even in the last moments in his life. Lastly, studying Rizal’s life and works is a way of saying thank you to him for all his sacrifices and deep sense of nationalism that greatly contributed and led to our country’s freedom. Maybe one thing that we should really work on is our love for our country and who knows, someone in our generation might be the next Rizal. As what I have said, Rizal is just an ordinary person, but the most extraordinary of all his kind.

Street Gangs

Street Gangs Research Report on Trends:Street GangsFormation of Street GangsThe influence and impact of street gangs in urban areas has been growing and it continues to grow. Estimates say that there could be hundreds of thousands possibly millions of people that are associated to some sort of a significant street gang. Many psychologists believe that due to poverty and lack of education many teens join gangs. Others believe music and the media encourages teens and adolescences to join gangs. While on the other hand sociologists believe it is due to peer pressure and lack of supervision from families that cause teens and adolescences to join gangs.Psychologists believe that due to a lack education many teens and young adults can't find a job, this leads them to join a gang. They get involved in the illegal activities such as illegal drug and firearm trade executed by the gangs that can get them financial aid.Crip handsign.People who live in the 'slums' and 'ghettos' of cities particularly males, believe that getting involved in gang activity is the only way to earn money as they are denied further education due to financial problems.Some psychologist also believe that the rap music industry and violent movies encourage young teens to join gangs. They believe that young teens listen to violent rap songs that encourage the use of guns and narcotic use. Eventually these teens believe that owning guns or doing drugs will gain them status like the rappers they listen to and gain them respect in the community.Sociologist believe that teens and young adults join gangs as they don't get sufficient attention, supervision or care from their families and look to gangs as an 'alternate family'. These people are denied strong relationships with their families so they join gangs because they are looking for close...

Remembering Our First Stage of Education

Remembering Our First Stage of Education Most people have  good memories  of their elementary school days and one of them is recollections of a certain beloved teacher. Why not all? The result of  study  about successful and well-remembered elementary school teachers suggest that most of them actually enjoy working with kids, having fun and always happy to be with them. They can easily communicate with children; familiar with children’s needs, and always willing to understand. Memories of a Person Who Truly Loves Kids Pupils’ idea of a good elementary school  teacher  can be classified into three general categories – personal qualities, relationship with pupils, and teaching techniques. Study of students in grade 2 through 8 suggests that most of them frequently recall teachers who helped them in their work, kind, patient, polite, neatly dressed, friendly in and out class, and with a sense of humor. Moreover, in order of frequency, beloved and easily remembered teachers are those who are kind and thoughtful, having fun with kids, often in good mood, agreeable, friendly with a nice smile, considerate, smart and well-informed. Easily recalled #ElementaryMoments with beloved teacher seems linked to personal and behavioral characteristics associated with teaching efficiency. In practice, this is the ability of an elementary school teacher to create a learning atmosphere for kids, motivate them to take risks in the learning process, become more inventive and accept new ideas. These teachers according to literature are those who take a student of her or his normal frame of reference and help them see new possibilities even in complicated situations through humor. DEVELOPING STUDENTS CREATIVITY AND SELF-EXPRESSION THROUGH CRAYONS Memories of Effective and Inspiring Elementary School Teachers Most people have an implicit and internal definition of effective teaching. Most of us can easily distinguish a good teacher from a bad teacher. Everyone seems knowledgeable of what actually constitutes good teaching such as Ms. May and Mrs. Moody’s former elementary school  students who remembered them as funny but effective teachers. Ms. Daisy May is a kind of teacher who always starts the class with a smile. She is serious about teaching and often gives her students a lot of work. However, despite the difficulty, her great sense of humor made her classroom both fun and educational. Ms. May is kind and friendly in and out of the class but she never jokes about her class requirements. For instance, she was upset and failed almost the entire class when her students did not buy the book she required. Mrs. L. Moody, on the other hand, is a  sixth-grade teacher who is frequently remembered for her energy. She was loud, funny, but serious to her teaching like Ms. May. Although the qualities sound contradictory, Ms. Moody is an effective elementary school teacher who inspired many of her former students (now successful teachers) to pursue a teaching career. These teachers are best remembered for balancing classroom fun and learning. Their ability to â€Å"break the ice† and make students truly excited about coming to class and learn to separate them from the rest. They have the personal, relational, and teaching skills of an effective teacher that most students regard as best #ElementaryMoments.

The Political Role of Veterans Healthcare Term Paper

The Political Role of Veterans Healthcare - Term Paper Example From this research it is clear that the Health Care Industry of the United States of America is generally composed of different legal entities. The facilities that make up the said industry are largely owned and operate by the members of the private sector whereas health care insurance have always been provided by the government. The efficiency of the American health care system, however, has always been doubted. Various calls for health care reforms have been made in view of the allegations that the health care industry is nothing but a money making scam where large insurance firms and health institutions participate in. The following problems are usually apparent with respect to the health care industry of the United States: (1) medical bankruptcy, (2) premature deaths among those who are un- and under-insured, and lastly, (3) the wasteful flows of funds that maximize the profits of insurance companies. Longman, the author of the book entitled â€Å"Best care anywhere: why VA heal th care is better than yours† cited the reforms taken in the Veterans Health Care Industry. Longman argues that the reforms in the entire American Health Care Industry must emulate the model in the Veterans Health Care Administration in view of the capacity of the latter to significantly improve and properly cater to the medical needs of the veterans. Aside from Longman, there are other scholars who have also focused on the comparison between Veterans Health Administration and other systems of care in the country. In sum, all of these studies have pointed out that the Veterans Health Administration delivers health care more efficiently as compared with the other health care systems in the United States of America (Kerr, et al., 2003; Petersen, et al., 2003; Rosenthal, et al., 2003). In this sense, these authors have highlighted the need for the health care policy makers in the United States of America to reform the other systems of health care in the country by focusing on the improvements to the Veterans Health Administration as a Model. On the other hand, however, this study focuses on the current issues that affect the Veterans Health Care Industry. Arguably, the policies concerning the Veterans Health Administration have likewise been significantly affected by the political processes concerning them. In this sense, this paper focuses on the following issues: (1) the role of political process on health care delivery, (2) the role of the demanders and suppliers of health policies, (3) how the political process affect cost of health care, human resources and various health care facilities, (4) the involvement of various levels of government in the political process and its effects on health care delivery, (5) involvement of interests groups and organizations in addressing the issues to sway modifications to policy/formation of policy, (6) strategies and recommendations and lastly, (7) the future of initiatives in health care delivery. The Role of the Po litical Process on Health Care Delivery Before going through the analysis of the different issues that currently affect the Veterans Health Administration, this section first focuses on the role of the different political processes on health care delivery. As a general rule, it was claimed that investments in health care are often employed for various political reasons rather than focusing on its benefits for the citizens. Evidently, health reform in various parts of the world, whether in developed or developing countries, is a highly political process (Benoit, 2003). In fact, other researchers even highlight the tendency for politicians to put healthcare reform at the center of their campaigns during electoral seasons. Apparently, health care reforms, as essential part of the political processes most especially with respect to campaigns focus on the following (1) the efforts as regards building better health care facil

Visual Arts of Japan-Shinto Art Term Paper Example | Topics and Well Written Essays - 1250 words

Visual Arts of Japan-Shinto Art - Term Paper Example The shrines that the Shinto use for worship sites and many other areas of worship are marked by gates, also called torii in Japanese, and they are used to indicate the entrance to the area where the Shinto believe their Kamis reside. The sacred areas are also indicated by the use of ropes from rice straws that are wrapped, for example, on a sacred tree trunk. The Japanese imperial family is a vital player in the Shinto religion and rituals and the Shinto believe that the sun goddess, the Amaterasu was the imperial line’s first ancestor. For this reason, she is one of the most significant artistic representation in Shinto art, represented even on the Japanese flag. Shinto religion has no founder; neither does it possess any sacred scriptures like western religions, for example, the Bible or the Sutra, with preaching and propaganda not as common because of the deep roots that the Shinto have in the traditions of the Japanese people. Because of this, the most enduring aspects of the religion are preserved by the art practiced by the Shinto. The sun goddess, Amaterasu is the most important Kami in Shinto Japan and, as such, is the most represented. The goddess’ mirror is found in the island of Honshu’s Ise shrine and is one of three regalia used by the imperial line along with the jewel and the sword. It is believed that Amaterasu endowed these objects to Ningi, her grandson, when the goddess sent him, to rule over the islands of Japan (Boscaro 17). Sussano, her brother is depicted as the god of the sea in Shinto art with a temperamental and difficult character. While visiting Amaterasu one day, he released colts all over her rice field and destroyed her crops. He went ahead to desecrate her home via smashing a hole into her sewing room’s roof and throwing in a colt’s skin. Amaterasu became furious and retreated into a cave, blocking its entrance with a rock, which caused the entire world to plunge into darkness. Desperate to restore sunlight to earth, the

Effective vs. Ineffective Language Essay Example | Topics and Well Written Essays - 250 words - 1

Effective vs. Ineffective Language - Essay Example Ineffective language happens as a result of failure of attainment of certain goals set, as a result of stress and pressure in the process of work. Such stress leads to use of a communal language that develops in the setting where there is stress. Language and euphemism develop in form of group terms from group thinking such as ‘credibility and cultivating a ‘you attitude.’ In organizations, the jargon is useful for developing motivation among workers to work toward a certain cause and goal. It is an effective language in creating motivation among workers. Such jargons are useful for stirring self-drive in places of work. They are especially effective where users and learners of language are involved. Creating a ‘you attitude’ may serve in more than one field as means of development. Use of language like this and jargon among a group of people creates a communication platform for the workers and new users of a language to develop unity and understanding among themselves. The jargon develops into other modes of language that acts like the first language for the group involved. It provides authenticity and as sense of belonging and extends further to the use of aid in achieving communication through language different from the norm but which is understood among peers, colleagues or other groups that need to communicate amongst

Posters of the Second World War An Analysis

Posters of the Second World War An Analysis What was the impact of the posters from the Second World War?Why are they still popular? Introduction: For my dissertation I have chosen to look at the posters from the Second World War. The idea to look at these posters came from my own interest in the war, the 1940s and the propaganda posters. I wanted to look further into them; why they were created, and what for?, did the posters do anything to help people during the war? And how/ why they still remain so popular today? After researching the era, researching the posters and visiting various places I decided I wanted to look at how people acted upon these posters and how they all helped with the war effort. Life changed massively from the moment it was announced Britain was at war Everything was rationed from food to petrol, gas masks were issued, children had the option to be evacuated, men were going to war and women were working. Even though there was so much going on and your normal day to day life could change at any moment the government wanted to try and get people to work and live as normally as they possibly could. The government was issuing hundreds of posters; urging people to work for victory, reminding you to wear your gas masks, talk less, turn off the lights, walk to work, plant vegetable, health posters and so many more. I wanted to look into these posters and how they helped people throughout the war and if they did help at all. There was so many posters produced, some of the posters I wanted to look at are: Keep Calm and Carry on, Dig for Victory, Make do and mend, Dont do it, mother leave the children where they are and a few more. One of the many things of the war I have always found interesting and is something I wanted to look at within this dissertation is family life Evacuation and the make do and mend. Evacuation of the war was one of the greatest movement and decisions made by the government during the war over 3,500,000 children were taken away from their homes to avoid the bombings and move out to the country and smaller areas less likely to be attacked. The first big attack on London lasted up to 76 days and nights, thousands were killed, injured and made homeless: The homeless resulted to camping nearby and thousands of people slept on the platforms of the underground stations each night. The main places were evacuation was taking place were on large cities such as London, Manchester, Liverpool, Portsmouth, Southampton, Bristol and Glasgow. Even though evacuation was an optional thing to do the government tried to push it as much as possible so children were safe and out of the way. After a while n othing was happening and parents felt that their children had been sent away for no reason, the government produced hundred more posters to try and explain that this wasnt the case. I wanted to look more into these posters to find out when these posters started to go out to the public, what the reaction was and if they did work like they hoped. Chapter One: The Second World War Why were these posters produced? Did they do anything? Chapter Two: Keep Calm and Carry On Why has this poster become so iconic? Chapter Three: Imitations and Popularity Why are these posters still so popular? How have they been reused? Chapter One:The Second World War Why were the posters produced? Did they do anything? Before the war officially broke out the government tried everything to prepare Britain for what was to come. Posters were one of the main ways to get the message across to the general public, which means these posters would have been seen everywhere. So many posters were produced during the second world war informing the general public on everything; Appeals and instructions, Immunization against Diphtheria, preventing the spread of a common cold, women covering their hair in factories, Dig for Victory and so many more. The earliest poster produced by the Ministry of Information was your courage, Your Cheerfulness, Your resolution will bring us victory which was one of three in a series of posters produced in 1939. Evacuation:Evacuation began on 1st September 1939 inn major cities such as London, Manchester, Belfast and Liverpool. The government wanted the children out of the way before the attacks started, it was expected that the war would open with a massive aerial attack on British cities. The government designed came up with the idea to protect people in Britain but particularly children by moving them to areas thought to be less at risk. School children (827,000) and their teachers, Mothers with children under 5 (524,000), Pregnant women (12,000) were evacuated. There were many posters produced by the government for the idea of evacuation; Mothers send them out of London -even though evacuation was voluntary the government tried to urge women to register their children for evacuation to protect them from what was to come and they would be safer from the bombs in the country. Evacuees returned home January 1940; The period known as the Phoney War, no real danger was happening and a lot of people felt cheated that they had sent their children away for no visible reason. Efforts were made to persuade parents that it was their patriotic duty to send their children back to the country. With children returning home the Ministry of Health produced more posters warning mothers not to be tempted by Hitler and the non- events that have happened; DONT do it mother LEAVE THE CHILDREN WHERE THEY ARE. Many of the posters produced at this time for evacuation were talking to the mothers trying to persuade them to leave the children where they are where they are the safest. This particular poster is one of the most recognised; it portrays a mother and her two children with a ghostly figure of Hitler saying take them back! Take them back! Take them back!. The design of the poster is very simple with a hand drawn black and white image with the text being the main focus h ighlighted in red. The one downside to the evacuation at first was not everyone was keen to take the children in but for some they did go and live with family or family friends. It might be you! Caring for evacuees is a national service These posters were produced to remind people of their duty to help with the war efforts by taking in the homeless from the cities. Dig for VictoryRationing began 8th January 1940 just months after the Second World War broke out. The Dig for Victory campaign was set up during the Second World War by the Ministry of Agriculture; the idea was to encourage men and women to grow their own food to help with the war effort. Many open spaces were turned into allotments; a garden, public parks even the lawn outside the tower of London was turned into a vegetable patch. Before rationing and the Dig for Victory campaign was introduced Britain was reliant on the cheap imports of food from overseas; main suppliers were from Canada and America. Everyone had to help with the effort: Men, women and children everyone could do their bit whether it was looking after an allotment or growing vegetables in the garden or window box. The Dig for Victory campaign seemed to be successful with getting the help with the war effort message across. It became a part of childrens everyday school routine all children helped digging by going to the parks in the afternoon to dig up carrots, cabbages and potatoes. By 1943 there were over 1.4million allotments producing over a million tons of vegetables that year. Two very iconic posters are Your own vegetables all the year round if you dig for victory now and Dig for Victory they both have two very different designs with the same messages. Out of the both of these posters the most iconic and recognisable is the poster of the young boy with his back to you while his walks off to contribute to the war effort. This has such a basic design and colour pallet but with a clear Dig for Victory message. The other however is similar to the evacuation poster, the main focus of the poster is not meant to be the imagery but it is the text. This has been highlighted in yellow and black along with a large font to grab your attention. There were many posters produced for the Dig for Victory campaign and others by the Ministry of Health. The Ministry created cartoon characters such as Potato Pete and Doctor Carrot, the idea was to show how good these vegetables were for you. Slogans read: Im a protective food- says Potato Pete, Call me often and youll keep well Doctor Carrot. These adverts/ posters proved successful and were popular amongst children as they both had songs to go alongside them as well as recipe books for the parents. Dig for Victory, grow your own vegetables now, your own vegetables all the year roundif you DIG FOR VICTORY NOW! a lot of posters produced showed more women working than they did men at this time; As a lot of the men went to war it was the womens job to fill in and do the jobs the men had left behind. Rather than showing young women in elegant dresses, magazines and posters showed happy young women with pitch forks helping the war effort. Without these posters persuading and showing the women doing mens jobs (factory, farming, Mechanics) the jobs for women wouldnt have progressed like they have done and they would still be expected to be housewives. The Dig for Victory campaign proved to be one of the most successful from the Second World War. The idea of growing your own food didnt just stop straight after the war had ended, it continued for many years after and people are still doing it now. Both of these posters proved to be a huge success during the Second World War, the general public acted upon them and chose to do the right thing to help with the war effort. The posters changed the way the UK lived and worked for many years after and they still have an effect on what we do today. Chapter Two: Keep Calm and Carry On -Why has this poster become so iconic? The message Keep Calm and Carry on nowadays has been completely taken out of context and is seen everywhere; posters advertising events (pub quiz), used online (Memes Keep calm and go to Hogwarts), Companies are using the slogan and has appeared on Homeware and so much more. But why do people still love this message?The poster was originally produced by the Ministry of Information in 1939 after the outbreak of the Second World War. The Ministry of Information designed three morale boosting posters which were to be displayed across Britain. They read; Your Courage, Your Cheerfulness, Your Resolution will Bring us Victory, Freedom is in Peril, Defend it with all your might and Keep Calm and Carry On. Two out of the three posters were seen on public transport, in shop windows, on notice boards and many other places across Britain. The Ministry of Information produced hundreds of posters during the war to spread important messages. During the war the main way of reaching people was thro ugh billboards, public transport and in papers during the 1940s people werent trying to compete with television, internet and social media. The Keep Calm and Carry on poster was rediscovered in 2000 at Barter Books in Alnwick, Northumberland. The owner of the shop found the poster folded up at the bottom of a box of books. After the poster was found it was framed and hung in the shop It attracted so much interest that the owners began to produce and sell copies. Later this turned into more products and then soon after other people copied the keep calm and products with this slogan were seen everywhere. The plan for the Keep Calm poster was to only issue it on the invasion of Germany This didnt happen which meant the poster was never officially seen by the public. Over two-and-a-half-million copies were printed to be distributed across Britain. The Keep Calm poster is one of the many few during the war that wasnt telling people to go out and fight, dig for victory, made do and mend as well as careless talk. This particular poster was just a simple message telling people to remain calm during the situation and not to panic. The poster is now seen not only as a distillation of a crucial moment in Britishness, but also as an inspiring message from the past to the presentin a time of crisis Susannah Walker-Design Historian I agree with the previous statement, people admire many posters from the second world war for many reasons; some of the posters are still relatable, bring back memories and have stories to tell. However Keep Calm and Carry On it is one of the most well-known posters from the war which was never used. People nowadays still like this poster as it is a nostalgic memory from the war but when the series of posters were released people didnt like them; the people who saw the posters said they were patronising and divisive. The entire campaign produced by the Ministry of Information was completely scrapped just after four weeks. The posters they had printed were stored away and kept until April 1940, The majority of the posters were pulped as part of the governments idea to recycle paper so only a few copies survived. With its rising popularity over the years it has become one of the iconic images of the 21st century, not just from the original design but from everything that has come from this one image. The popularity of the poster spreads further than just Britain; it has been spotted in seaside town gift shops in America. When it reaches places like this the poster ends up losing its Britishness and becomes a very stereotypical thing about the country. Why is it hated? People like the original postern for how British it is as well as it having a sense of nostalgia and memories of the war as well as the message behind the poster; it is also hated by what has become of it and how it is constantly adapted online. Online was the first place where the poster began to go away from the original message; Keep Calm and Call Batman, Keep Calm and Hakuna Matata, Keep Calm and Eat a cupcake and so many more. Soon after the adapted versions were seen on mugs, notebooks, being used to advertise products People wanted to see the end of the poster after this. But why do we as a country still love and cling onto this poster?Realistically with the Keep calm and carry on poster people want to hate it (some do) and wish it would die of death like many other trends over the years, many people however secretly do like it.In the UK we are drawn instantly to anything baring the flag, Royal Family, Tea and all the normal stereotypical British things. It is the same with this poster; people are drawn to the Britishness of it and the calming yet nostalgic message. It is one of the many posters from the Second World War that at times can still relate to any issue going on in our country. It still spreads the same message to us now as it should have done then. Comparing the current government to the government then it would be difficult for them now to come up with a poster that has the same appeal to it powerful and simplicity might not be enough these days. Posters produced by the government now attempt to convince the public of a danger and get them to modify their behaviour; Keep Calm and Carry On tells you to think another way and continue acting as you have always acted. There would be attempts to create new and improved posters or even try and develop ones that already exist. If anything were ever happen to the United Kingdom like it did during the war, people would go back and dig out the old posters. They worked before, they will work again. Chapter Three:Imitations and Popularity Why are these posters still so popular? How have they been re-used? Many of the posters from the Second World War are always being imitated; if its to advertise new products of to promote a local event. These posters are always coming back around just designed in a different way; one of the easiest posters to re-produce is Keep Calm and Carry On. Keep Calm and Carry OnIn 2012 McFly promoted their tour called The Keep Calm and Play Louder tour the design of the poster was kept the same with the red background and the grown of King George but with the bands logo added to the image. Another company to use the Keep Calm was Nectar in 2010 to promote the loyalty card; Keep Calm and Carry One. The campaign was featured in over nine newspapers including; The Sun, Daily Mirror, Metro, The Times and The Telegraph. The design of the poster was kept similar to the original with the layout and text The background was the Nectar purple and in place of the crown was the nectar card. In 2012, Shepheard Neame released limited edition bottles; Keep Calm and Celebrate. The idea behind the bottle was to evoke on the country-wide pride during the summer of national celebration; London Olympics, Diamond Jubilee and Euro 2012 as well as to commemorate the Battle of Britain The bottles were only issued at large events. The design of the Keep Cal m was kept simple background changed to navy and in place of the crown was a spitfire. Ministry of FoodIt isnt just the posters that are always being imitated and reproduced, its even sayings and old campaigns. Back in 2008, Jamie Oliver released a book and TV series called Ministry of Food This has been taken from the food rationing system from the war.What was the Ministry of Food during world war two?During the Second World War the Ministry of food was more known as Minister of food and Minister of food control. The main task for the Minister of Food during the war was to oversee the rationing in the UK; originally the idea of rationing began as an experiment and for the ministry it worked surprisingly well. Rationing officially began in early January 1940 and was a major success of the Second World War. With the food supplies cut short because of Germanys actions and the needs of the services, rationing was an essential and by 1942 most foods were rationed. One issue the Minister of food had with the rationing was children they wanted to make sure that Britain wa s providing 650,000 children with free school meals and to guarantee them an adequate nutrition (for everyone not just the children). The minister of food released recipes to help people through the war to create simple and easy meals with the little food they had. Jamie Oliver TV program and book idea was an aim to try and recreate the success of the ministry of food and try and encourage healthy eating. From this program he set up four Ministry of food centres which were all offering the food he had been producing on the show. The title of the show is a play on the Ministry of food and Minister of food. Make do and mend Make do and mend isnt a poster that people are taking off but it is still something a lot of people do still follow. You could argue that we now live in a throw-away society when our clothes get stained or the seams of trousers show any wear we simply dispose of the item or rebuy them as clothing has become cheaper. There are however a lot of younger people who prefer to upcycle clothes or even make their own from rummaging through a charity shop. The Make do and mend campaign started when clothes rationing was introduced during the Second World War. The Ministry of information produced a pamphlet encouraging people to do whatever they could to extend the life of their clothes (a leaflet which is still reproduced and sold in some museum gift shops). The campaign played an important part in the daily life during world war two. The shortage of clothes was down to sinking ships coming into England as well as the clothing manufacturers were commissioned to manufacture uniforms as a priority. As clothing was now a shortage, in 1941 clothes rationing was introduced: people were given 66 coupons a year (which was later reduced) a womans blouse was 12 coupons, 11 coupons for a dress, 2 for socks/stockings, 8 for a mens shirt or trousers, 5 for womens shoes and 7 for men and extra coupons were given to children. As everything was being rationed clothes had to last a lot longer so people began to make new clothes from the old and from a ny other household linen. Nothing was thrown away, especially if it could be made into something else. A pamphlet was part of the campaign and was intended to provide housewives with useful tips and ideas on how to reuse old clothing. Readers were advised to create: decorative patches to cover holes on warn garments, unpick old jumpers to re-knit alternatives and turn mens clothing into womens. One of the hardest things for parents with the clothing ration was struggling to clothe their growing children Clothing Exchanges were set up by the womens voluntary service to help meet these parents needs. Parents could take clothes their children had outgrown and swap it for new clothes. Like I mentioned previously a lot of people do enjoy Sewing, knitting, crochet and making their own clothes and it is still a popular thing to do. I think that the make do a mend campaign is still applies now and people do still follow the ideas and information inside the pamphlet like people did then. Within this dissertation the one poster I wanted to look at more so than the others was Keep Calm and Carry On. It is the most overused poster from the 1940s and has slowly become one people cant stand. The meaning behind the poster has been lost and taken out of context, from the way it is used online through memes to the way companies are using it to advertise products. I have discovered that a lot of the hate towards the poster has come from online and how it became adapted and stepped away from the original message; Keep calm and go to Hogwarts, Keep calm and call the doctor, Keep calm and let it go and so many more. The adapted versions are seen everywhere. In conclusion to this I have found out that the posters from the Second World War will always have a strong impact on Britain There was throughout the war and they have had a similar impact for many years after. These posters will always remain popular; we are drawn to them regardless if it is the original posters or somethi ng that has been created from the original. Posters such as Dig for victory is still a poster that is followed today with people still growing their own vegetables, Make do and mend is another poster which is still followed with people still making their own garments from scraps and new fabrics. Bibliography: Waller, Maureen (2012) A family in wartime: How the Second World War shaped the live of a generation: ConwayPages: 10,16,20,47,72,121,125 Williams, Brenda (2006) The World at War World War II: The Homefront: Oxford Ross, Stewart (2007) At home in World War Two: Evacuation : Evans Brothers ltd First News and The Silverline (2016) Voices from the Second World War: Witnesses share their stories with the children of today: London Walker Books and Subsidiaries The Story of Keep Calm and Carry on (Uploaded: Barter Books 28th February 2012)https://www.youtube.com/watch?v=FrHkKXFRbCI Dig for Victory (Uploaded: 20th March 2009) Imperial War Museum Collectionshttps://www.youtube.com/watch?v=H_Gs7Vik75k Poison gas and gas masks : Join me in the 1900 [online] www.1900s.org.uk/1940s-gas.htm Evacuation in World War Two (2013) [online] www.primaryhomeworkhelp.co.uk/war/evacuation1.html The Evacuated Children of the Second World War : Imperial War Museum [online]www.IWM.org.uk/history/the-evacuated-children-of-the-second-world-war Evacuation How it affected ordinary lives : Home sweet Home front (July 2011) [online]www.homesweethomefront.co.uk/web_pages/hshf_evacuees_pg.htm Dig for Victory: Home sweet Home front (July 2011) [online]www.homesweethomefront.co.uk/web_pages/hshf_dig_for_victory_pg.htm How Dig for Victory campaign helped win the war The Telegraph (April 2013) [online]www.telegraph.co.uk/news/earth/environment/9996180/how-dig-for-victory-campaign-helped-win-the-war.html How to Dig for Victory : The Big World [online] www.thebigworld.co.uk/howtodigforvictory.htm#.V87xNgrLiu Keep Calm and Carry On [online] http://en.m.wikipedia.org/wiki/keep_calm_and_carry_on Keep Calm and Carry on the sinister message behind the slogan that seduced the nationThe Guardian (January 2016) [online]https://www.theguardian.com/books/2016/jan/08/keep-calm-and-carry-on-posters-austerity-abiquity-sinister-implications Keep Calm and Carry On (2011) [online] www.knowyourmeme.com/memes/keep-calm-and-carry-on I am the keep calm and carry on man The Independent (April 2009) [online]www.independent.co.uk/news/people/profiles/first-person-I-am-the-keep-calm-and-carry-on-man Keep calm and carry on -History [online] www.keepcalmandcarryon.com/history/ How long can the Keep calm trend carry on? The Independent (May 2015) [online]www.independent.co.uk/news/uk/this-britain/how-long-can-the-keep-calm-trend-carry-on-8627557.html The Greatest motivational poster ever? BBC News (February 2009) [online] news.bbc.co.uk/1/hi/magazine/7869458.stm Nectar ad plays on wartime poster for new era of post-budget austerity -The Guardian (June 2010) [online] http://www.theguardian.com/media/2010/Jun/22-nectar-loyalty-card-advert-keep-calm Make do and mend Victory living (2010) [online] www.victoryliving.co.uk/make-do-and-mend Make do and mend -1943 -British Library [online] www.bl.uk/learning/timeline/item106365.html 8 facts about clothes rationing in Britain during the Second World War -Imperial War Museum [online] www.iwm.org.uk/history/8-facts-about-clothes-rationing-in-britain-during-the-second-world-war Minister of food Wikipedia http://en.wikipedia.org/wiki/minister_of_food_(united_kingdom) Shepherd Neame produces limited edition spitfire bottle for 2012 events Big Hospitality (march 2012) [online]www.bighospitality.co.uk/new_products/shepherd_neame_produces_limited_edition_spitfire_bottle_for_2012_events